532 winning video ads.
Proven by run-time, not opinions.

why it worksProblem-agitation-solution narrative using a list of failed attempts to build credibility for a new, unnamed solution to investor list building.

adapt itList 3-5 specific, quantifiable failures or wasted expenses related to your target audience's problem, including the cost and the negative outcome, using strikethrough text.

why it worksProblem-agitation-solution narrative using a list of past failures to highlight the value of a new, unspecified 'better way' for building an investor list.

adapt itCreate a list of 3-5 common, expensive, and ineffective solutions your target audience has likely tried for a specific problem your product solves. Include specific (even if approximate) costs and negative outcomes.

why it worksProblem-agitation to highlight the overwhelming demands of modern content creation for client acquisition, positioning a solution provider (Hey Gen) as the answer.

adapt itIdentify a common, unspoken pain point in your target audience's professional life and state it directly and prominently as the main headline of your creative.

why it worksProblem-solution demonstration using a relatable content creation bottleneck to position HeyGen as an efficient, daily content production tool.

adapt itStart your ad with a direct, concise statement of a common problem your target audience faces, presented in a visually engaging way (e.g., a chat bubble, a headline). Make sure the problem is specific and widely recognized within your niche.

why it worksProblem-agitation-solution to convert product managers struggling with image editing at scale.

adapt itIdentify the single biggest, most frustrating pain point your target audience experiences daily and present it as a direct quote from a peer in your ad creative.

why it worksProblem-solution framing to position Lovable as the builder for unfulfilled business ideas, targeting aspiring entrepreneurs.

adapt itStart your creative with a direct, empathetic statement that articulates a common, unexpressed pain point or desire of your target audience.

why it worksProblem-solution framing to position PermitFlow as the essential tool for managing permits across various work locations, aiming to attract trades professionals.

adapt itShow your target user in their typical work environment, facing a common challenge, and overlay text that directly names that challenge and hints at a solution in the first few seconds of your ad.

why it worksProblem-solution framing to attract professionals burdened by permit processes and position PermitFlow as the comprehensive solution.

adapt itUse high-quality, authentic imagery that directly depicts your target customer performing their job, ensuring they see themselves in the ad.

why it worksProblem-solution framing with social proof to position Synthesia as the go-to tool for urgent video creation needs.

adapt itStart your creative with a clear, common problem statement that your target audience faces, using their exact language.

why it worksProblem-solution framing with social proof to position Synthesia as the essential tool for rapid training video creation.

adapt itIdentify a core, time-sensitive problem your target audience faces and visually represent it with concise, direct text in the first frame of your ad.

why it worksProblem-solution framing to attract professionals burdened by permit processes and position PermitFlow as the comprehensive solution.

adapt itUse high-quality, authentic images or video clips that depict your target customer performing their job, especially if it involves a common pain point your product solves.

why it worksProblem-solution framing to introduce a note-taking or meeting summary tool, aiming to acquire users who struggle with meeting recall.

adapt itStart your ad with a direct, specific question that highlights a common, frustrating problem your target audience faces, using language they would use.