532 winning video ads.
Proven by run-time, not opinions.

why it worksProblem-agitation-solution narrative using a list of failed attempts to build credibility for a new, unnamed solution to investor list building.

adapt itList 3-5 specific, quantifiable failures or wasted expenses related to your target audience's problem, including the cost and the negative outcome, using strikethrough text.

why it worksProblem-agitation-solution narrative using a list of past failures to highlight the value of a new, unspecified 'better way' for building an investor list.

adapt itCreate a list of 3-5 common, expensive, and ineffective solutions your target audience has likely tried for a specific problem your product solves. Include specific (even if approximate) costs and negative outcomes.

why it worksProblem-agitation to highlight the overwhelming demands of modern content creation for client acquisition, positioning a solution provider (Hey Gen) as the answer.

adapt itIdentify a common, unspoken pain point in your target audience's professional life and state it directly and prominently as the main headline of your creative.

why it worksProblem-solution demonstration using a relatable content creation bottleneck to position HeyGen as an efficient, daily content production tool.

adapt itStart your ad with a direct, concise statement of a common problem your target audience faces, presented in a visually engaging way (e.g., a chat bubble, a headline). Make sure the problem is specific and widely recognized within your niche.

why it worksProblem-agitation-solution to convert product managers struggling with image editing at scale.

adapt itIdentify the single biggest, most frustrating pain point your target audience experiences daily and present it as a direct quote from a peer in your ad creative.

why it worksProblem-solution framing to position Lovable as the builder for unfulfilled business ideas, targeting aspiring entrepreneurs.

adapt itStart your creative with a direct, empathetic statement that articulates a common, unexpressed pain point or desire of your target audience.

why it worksProblem-solution framing to position PermitFlow as the essential tool for managing permits across various work locations, aiming to attract trades professionals.

adapt itShow your target user in their typical work environment, facing a common challenge, and overlay text that directly names that challenge and hints at a solution in the first few seconds of your ad.

why it worksThis creative uses a founder-to-camera testimonial format to highlight the ease and speed of their permit process, aiming to attract construction professionals seeking efficiency and compliance.

adapt itStart your ad with a direct question or statement that articulates a widely felt frustration or challenge of your target audience.

why it worksProblem-solution framing to attract professionals burdened by permit processes and position PermitFlow as the comprehensive solution.

adapt itUse high-quality, authentic imagery that directly depicts your target customer performing their job, ensuring they see themselves in the ad.

why it worksProblem-solution demonstration with social proof and ease-of-use emphasis to drive free trial sign-ups for an AI video platform.

adapt itStart your ad by visually and verbally articulating a common, painful problem your target audience faces, ideally with a relatable visual that symbolizes the issue.

why it worksProblem-solution demonstration with social proof and a free trial to acquire new users for an AI video platform.

adapt itStart your ad by clearly defining a common, painful problem your target audience faces, showing the struggle before introducing your solution. Use on-screen text to highlight the problem and spoken audio to elaborate.

why it worksProduct demo with social proof and ease-of-use claims to drive free trial sign-ups for a training video creation tool.

adapt itStart your ad by quoting a common pain point or task your target audience faces, using on-screen text and direct address.