532 winning video ads.
Proven by run-time, not opinions.

why it worksProblem-agitation-solution narrative using a list of failed attempts to build credibility for a new, unnamed solution to investor list building.

adapt itList 3-5 specific, quantifiable failures or wasted expenses related to your target audience's problem, including the cost and the negative outcome, using strikethrough text.

why it worksProblem-agitation-solution narrative using a list of past failures to highlight the value of a new, unspecified 'better way' for building an investor list.

adapt itCreate a list of 3-5 common, expensive, and ineffective solutions your target audience has likely tried for a specific problem your product solves. Include specific (even if approximate) costs and negative outcomes.

why it worksProblem-agitation to highlight the overwhelming demands of modern content creation for client acquisition, positioning a solution provider (Hey Gen) as the answer.

adapt itIdentify a common, unspoken pain point in your target audience's professional life and state it directly and prominently as the main headline of your creative.

why it worksProblem-agitation-solution to convert product managers struggling with image editing at scale.

adapt itIdentify the single biggest, most frustrating pain point your target audience experiences daily and present it as a direct quote from a peer in your ad creative.

why it worksProblem-solution framing to position Lovable as the builder for unfulfilled business ideas, targeting aspiring entrepreneurs.

adapt itStart your creative with a direct, empathetic statement that articulates a common, unexpressed pain point or desire of your target audience.

why it worksProblem-solution framing with social proof to position Synthesia as the essential tool for rapid training video creation.

adapt itIdentify a core, time-sensitive problem your target audience faces and visually represent it with concise, direct text in the first frame of your ad.

why it worksProblem-solution framing to introduce a note-taking or meeting summary tool, aiming to acquire users who struggle with meeting recall.

adapt itStart your ad with a direct, specific question that highlights a common, frustrating problem your target audience faces, using language they would use.

why it worksProblem/solution framing to position Granola as an indispensable tool for streamlining recruitment tasks.

adapt itStart your creative with a clear division of labor, contrasting the user's desired core activity with the tedious tasks your product handles, using direct, simple language.

why it worksProblem-agitation with a negative testimonial to highlight a common industry pain point and position the product as the solution.

adapt itIdentify a core, time-consuming problem your target audience faces daily. Create a static ad with a direct quote from a fictional (or real, if available) persona in that role, articulating this exact pain point as the primary on-screen text.

why it worksProblem-solution framing with visual proof of efficiency to position Granola as an indispensable tool for hiring managers.

adapt itStart your ad with a clear, concise statement of a common pain point your target audience faces, immediately followed by how your product or service solves it, using direct language.

why it worksProblem-solution framing to introduce a new tool as the answer to common product workflow inefficiencies.

adapt itVisually depict the exact pain point your target audience experiences, using specific, recognizable elements (e.g., cluttered desktop, overflowing inbox, confusing spreadsheet) in the first 3 seconds of your ad.

why it worksTo position 'Lovable' as a versatile, customizable solution for business operations by highlighting its ability to create specific tools, aiming to attract users seeking efficiency and control.

adapt itStart your creative with a bold, direct statement that identifies a common problem your target audience faces, followed by a promise of a solution, using large, clear text.