532 winning video ads.
Proven by run-time, not opinions.

why it worksThis creative uses a 'day-in-the-life' testimonial format to demonstrate product integration into a fitness routine and highlight its benefits, aiming to build brand trust and drive product adoption.

adapt itFilm a user (or yourself) naturally incorporating your product into a relevant daily activity, showing the 'how' and 'when' of usage, not just the 'what'.

why it worksThis creative uses a testimonial from a competitive cyclist to establish product efficacy and relatability, aiming to drive product adoption among endurance athletes.

adapt itIdentify a common pain point for your target audience and have a credible individual (ideally a user) articulate it clearly and concisely in the ad's mid-section.

why it worksLeverage aspirational lifestyle and curiosity to introduce and endorse an AI product through a founder's perspective, aiming to drive product adoption.

adapt itStart your ad with a direct, intriguing question about a high-value item or achievement, linking it to the user's potential success or a problem your product solves.

why it worksProduct demonstration and testimonial to build trust and drive product adoption for a new energy drink.

adapt itIntroduce your product as a solution to a common problem your target audience faces, explicitly stating how it's 'better' than alternatives.

why it worksShowcase the power and ease of use of ElevenLabs' AI creative platform through a humorous narrative and quick cuts to attract advertising professionals.

adapt itStart your ad with a relatable, slightly exaggerated depiction of a common problem your target audience faces, then immediately pivot to introducing your product as the superior solution.

why it worksProduct demonstration and lifestyle association to build brand recognition and appeal to an active, health-conscious audience.

adapt itOverlay your product's two most compelling benefits as on-screen text within the first 6 seconds of your video, ensuring they are legible and concise.

why it worksProduct demonstration and benefit-led messaging to educate active consumers on the unique selling points of an electrolyte drink.

adapt itIdentify a counter-intuitive or surprising benefit of your product and display it as large, bold on-screen text within the first 3 seconds of your video.

why it worksProduct feature highlight with aspirational lifestyle imagery to attract health-conscious and active consumers.

adapt itIdentify a common misconception or a unique, surprising benefit of your product and use it as prominent on-screen text in the first few seconds of your ad.

why it worksProduct demonstration with benefit-driven text overlays to educate and attract active, health-conscious consumers.

adapt itLead with a clear, concise benefit as on-screen text in the first 3 seconds, then immediately follow with visual evidence or specific data supporting that benefit.

why it worksThis creative uses a pattern interrupt hook followed by aspirational lifestyle imagery to build brand association and desirability for a 'classic' aesthetic.

adapt itStart your ad with an unrelated, visually intriguing clip (3 seconds max) and an on-screen text overlay that poses a question or makes a mysterious statement to pique viewer interest.

why it worksShowcase the aspirational benefits and comprehensive features of Deel's platform through surreal, dream-like visuals to attract businesses seeking global HR solutions.

adapt itUse highly imaginative or fantastical visuals in the first few seconds of your ad that directly tie into the aspirational outcome your product delivers, even if metaphorical. Ensure the visual is distinct enough to stop scrolling.

why it worksA step-by-step product demonstration with a relatable problem-solution narrative, culminating in a flash sale to drive immediate purchases from a broad audience interested in K-beauty.

adapt itBegin your creative with a clear visual of the problem your product solves, followed by a quick cut to the desired 'after' state. Use on-screen text to explicitly state the problem and solution.