532 winning video ads.
Proven by run-time, not opinions.

why it worksThis creative uses a 'day-in-the-life' testimonial format to demonstrate product integration into a fitness routine and highlight its benefits, aiming to build brand trust and drive product adoption.

adapt itFilm a user (or yourself) naturally incorporating your product into a relevant daily activity, showing the 'how' and 'when' of usage, not just the 'what'.

why it worksThis creative uses a problem-solution narrative with diverse visual examples to demonstrate the product's necessity and benefits for physical and mental performance.

adapt itStart your creative with a clear, concise statement about a fundamental need or problem your product solves, using both audio and on-screen text for emphasis.

why it worksThis creative uses a testimonial from a competitive cyclist to establish product efficacy and relatability, aiming to drive product adoption among endurance athletes.

adapt itIdentify a common pain point for your target audience and have a credible individual (ideally a user) articulate it clearly and concisely in the ad's mid-section.

why it worksExpert endorsement and historical context to establish the necessity of salt for peak performance, aiming to drive product adoption among athletes.

adapt itFeature a credible expert in your niche, clearly displaying their qualifications and experience, to endorse your product or the problem it solves.