532 winning video ads.
Proven by run-time, not opinions.

why it worksShowcase a single product in a clean, direct manner to highlight its color and branding, aiming to generate interest and recognition.

adapt itFor a single product ad, use a clean, high-resolution, centered shot of the product against a neutral background to eliminate distractions and highlight the product's features.

why it worksProduct-focused branding and social proof to build trust and inform potential customers about a skin-soothing product.

adapt itFeature any relevant certifications or endorsements prominently on your product packaging or in your ad creative to leverage third-party validation.

why it worksProduct-focused visual presentation to introduce the brand and its mascara product to potential customers.

adapt itFor physical products, include an open or 'in-use' version alongside closed packaging to demonstrate functionality and texture.

why it worksClean product presentation to highlight brand identity and product simplicity for aesthetic-conscious consumers.

adapt itUse a clear, uncluttered product shot with your brand name and key identifiers (like a brand number or slogan) in a high-contrast, bold font directly on the packaging or as an overlay.

why it worksIncentivize first-time purchases by offering a free gift with perceived value to convert new customers.

adapt itEnsure your brand logo is clearly visible and repeated on products or packaging within the creative.

why it worksShowcase product variety and real-world application through a visually rich flat lay to drive interest and consideration for Tower 28 lip glosses.

adapt itFor beauty products, include multiple images of the product applied to diverse individuals, clearly labeling shades or styles to help potential customers envision themselves using the product.

why it worksProduct-focused value proposition with social proof and scarcity to drive immediate purchase.

adapt itClearly state the original price and the discounted price for your product, making the savings explicit and easy to understand for the customer.

why it worksProduct-focused value proposition with social proof and scarcity to drive immediate purchase.

adapt itClearly state the discounted price and the original value of your product in a prominent, easy-to-read format on your ad creative.