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the ad library

532 winning video ads.
Proven by run-time, not opinions.

The actual creatives 74 fast-growing companies keep paying for on Meta, LinkedIn and TikTok, some for 1,286+ days straight. Filter by hook, run-time and platform. Every ad links to the full teardown of how that company grows.

platformall
allmetalinkedintiktok
stageany
anyproven · 60d+fresh tests
run-timeany run-time
any run-time30+ days90+ days1+ year
statusany
anyrunning nowstopped
mediavideo
videoimageall
marketDTC / ecom
anySaaSDTC / ecom
companyLMNT
anyAct+AcreAngel MatchAnua USBloom NutritionBushbalmButtah SkinCarawayChompsClayClineCometlyComfrtComposioCrown AffairDavid ProteinDeelDiviDreamdataElevenLabsGammaGoodlesGoodShipGranolaGrazaGroundcoverGrunsGumloopHairstoryHeyGenHiggsfieldHiyoImage SkincareIndexsyKestraKibuLiinksLiquid DeathLMNTLocalRank.soLovableMaelove SkincareMEDICUBE USMercuryMid-Day SquaresMoon Juicen8nNeededOlipopOpenObservePermitFlowPerplexityPhotoroomPrimally PureQuinceRampRankAIReplitRunwareRunwaySpacegoodsSpeakSulwhasooSunoSynthesiaTailorThe Farmer's DogTopicalsTower 28 BeautyTrue ClassicTruly BeautyVapiVegamourVid.AIWellbel
formatany
anytext-heavyproduct-shotugc-talking-headtext-overlay-montagelifestyleb-roll-voiceoverinfographicproduct-demofounder-to-camera
emotionaspiration
anycuriosityaspirationefficiencyhopefrustrationrelieftrustdesireempowerment
hookany
anycuriositybold-claimproblem-agitationrelatable-problemsocial-proofpattern-interruptscarcity

9 ads match · showing 9 free

LMNT▶ 180 days
why it worksThis creative uses a 'day-in-the-life' testimonial format to demonstrate product integration into a fitness routine and highlight its benefits, aiming to build brand trust and drive product adoption.adapt itFilm a user (or yourself) naturally incorporating your product into a relevant daily activity, showing the 'how' and 'when' of usage, not just the 'what'.

why it worksThis creative uses a 'day-in-the-life' testimonial format to demonstrate product integration into a fitness routine and highlight its benefits, aiming to build brand trust and drive product adoption.

adapt itFilm a user (or yourself) naturally incorporating your product into a relevant daily activity, showing the 'how' and 'when' of usage, not just the 'what'.

proven winnermetab-roll-voiceovercuriosity
LMNT▶ 179 days
why it worksThis creative uses a problem-solution narrative with diverse visual examples to demonstrate the product's necessity and benefits for physical and mental performance.adapt itStart your creative with a clear, concise statement about a fundamental need or problem your product solves, using both audio and on-screen text for emphasis.

why it worksThis creative uses a problem-solution narrative with diverse visual examples to demonstrate the product's necessity and benefits for physical and mental performance.

adapt itStart your creative with a clear, concise statement about a fundamental need or problem your product solves, using both audio and on-screen text for emphasis.

proven winnermetab-roll-voiceoverbold-claim
LMNT▶ 179 days
why it worksThis creative uses a testimonial from a competitive cyclist to establish product efficacy and relatability, aiming to drive product adoption among endurance athletes.adapt itIdentify a common pain point for your target audience and have a credible individual (ideally a user) articulate it clearly and concisely in the ad's mid-section.

why it worksThis creative uses a testimonial from a competitive cyclist to establish product efficacy and relatability, aiming to drive product adoption among endurance athletes.

adapt itIdentify a common pain point for your target audience and have a credible individual (ideally a user) articulate it clearly and concisely in the ad's mid-section.

proven winnermetab-roll-voiceovercuriosity
LMNT▶ 179 days
why it worksExpert endorsement and historical context to establish the necessity of salt for peak performance, aiming to drive product adoption among athletes.adapt itFeature a credible expert in your niche, clearly displaying their qualifications and experience, to endorse your product or the problem it solves.

why it worksExpert endorsement and historical context to establish the necessity of salt for peak performance, aiming to drive product adoption among athletes.

adapt itFeature a credible expert in your niche, clearly displaying their qualifications and experience, to endorse your product or the problem it solves.

proven winnermetab-roll-voiceoverbold-claim
LMNT▶ 34 days
why it worksProduct demonstration and lifestyle association to build brand recognition and appeal to an active, health-conscious audience.adapt itOverlay your product's two most compelling benefits as on-screen text within the first 6 seconds of your video, ensuring they are legible and concise.

why it worksProduct demonstration and lifestyle association to build brand recognition and appeal to an active, health-conscious audience.

adapt itOverlay your product's two most compelling benefits as on-screen text within the first 6 seconds of your video, ensuring they are legible and concise.

testingmetab-roll-voiceovercuriosity
LMNT▶ 32 days
why it worksProduct demonstration and benefit-led messaging to educate active consumers on the unique selling points of an electrolyte drink.adapt itIdentify a counter-intuitive or surprising benefit of your product and display it as large, bold on-screen text within the first 3 seconds of your video.

why it worksProduct demonstration and benefit-led messaging to educate active consumers on the unique selling points of an electrolyte drink.

adapt itIdentify a counter-intuitive or surprising benefit of your product and display it as large, bold on-screen text within the first 3 seconds of your video.

testingmetab-roll-voiceovercuriosity
LMNT▶ 30 days
why it worksProduct feature highlight with aspirational lifestyle imagery to attract health-conscious and active consumers.adapt itIdentify a common misconception or a unique, surprising benefit of your product and use it as prominent on-screen text in the first few seconds of your ad.

why it worksProduct feature highlight with aspirational lifestyle imagery to attract health-conscious and active consumers.

adapt itIdentify a common misconception or a unique, surprising benefit of your product and use it as prominent on-screen text in the first few seconds of your ad.

testingmetab-roll-voiceovercuriosity
LMNT▶ 30 days
why it worksProduct demonstration with benefit-driven text overlays to educate and attract active, health-conscious consumers.adapt itLead with a clear, concise benefit as on-screen text in the first 3 seconds, then immediately follow with visual evidence or specific data supporting that benefit.

why it worksProduct demonstration with benefit-driven text overlays to educate and attract active, health-conscious consumers.

adapt itLead with a clear, concise benefit as on-screen text in the first 3 seconds, then immediately follow with visual evidence or specific data supporting that benefit.

testingmetab-roll-voiceovercuriosity
LMNT▶ 18 days
why it worksThis creative uses a product demonstration and lifestyle imagery to highlight key product benefits and associate the brand with an active, healthy lifestyle, aiming to build brand awareness and desire.adapt itIdentify the top 2-3 most compelling benefits of your product and display them as large, clear on-screen text within the first 10 seconds of your video.

why it worksThis creative uses a product demonstration and lifestyle imagery to highlight key product benefits and associate the brand with an active, healthy lifestyle, aiming to build brand awareness and desire.

adapt itIdentify the top 2-3 most compelling benefits of your product and display them as large, clear on-screen text within the first 10 seconds of your video.

testingmetab-roll-voiceovercuriosity