Truly Beauty's ads: what they run and why it works

why it worksCombine flash sale pricing with strong social proof and scarcity to drive immediate purchases of a popular beauty kit.

adapt itAlways show the original, higher price alongside the discounted price in a clear, visually distinct manner to maximize the perceived savings.

why it worksProduct demonstration and benefit-driven messaging to highlight the unique features of the sunscreen oil and attract consumers seeking effective and pleasant sun protection.

adapt itStart your video with a short, intriguing phrase that hints at a new or highly anticipated product without revealing it immediately.

why it worksBundle multiple popular products with social proof and a limited-time discount to drive immediate purchases.

adapt itFor a product bundle, clearly show the original combined price crossed out next to the new, lower price. Add a 'Limited-Time Offer' or 'Expires Soon' banner to the price display.

why it worksProblem-solution demonstration with a strong discount and social proof to drive immediate purchase for skin treatment.

adapt itLead with your strongest discount or value proposition in large, contrasting text at the top of your creative to immediately capture attention and set a high perceived value.

why it worksVisual before-and-after comparison with product placement to demonstrate efficacy and build trust in a skincare solution.

adapt itFor products promising visible changes, create a clear, side-by-side 'before' and 'after' image or video, explicitly labeling the time frame of the transformation.

why it worksDiscount-driven product bundle promotion with scarcity to drive immediate purchases of a 'Serum Starter Kit'.

adapt itLead with a specific, non-rounded percentage discount (e.g., '37% OFF' or '53% OFF') in a contrasting, eye-catching color and large font size at the top of your ad creative.