Tower 28 Beauty's ads: what they run and why it works

why it worksShowcase a single product in a clean, direct manner to highlight its color and branding, aiming to generate interest and recognition.

adapt itFor a single product ad, use a clean, high-resolution, centered shot of the product against a neutral background to eliminate distractions and highlight the product's features.

why it worksEducational content marketing to build product awareness and establish the product's core benefit by explaining a key ingredient.

adapt itStart your video with a direct, intriguing question about a key ingredient or benefit of your product, displayed as on-screen text and spoken aloud.

why it worksProduct-focused branding and social proof to build trust and inform potential customers about a skin-soothing product.

adapt itFeature any relevant certifications or endorsements prominently on your product packaging or in your ad creative to leverage third-party validation.

why it worksProduct-focused visual presentation to introduce the brand and its mascara product to potential customers.

adapt itFor physical products, include an open or 'in-use' version alongside closed packaging to demonstrate functionality and texture.

why it worksClean product presentation to highlight brand identity and product simplicity for aesthetic-conscious consumers.

adapt itUse a clear, uncluttered product shot with your brand name and key identifiers (like a brand number or slogan) in a high-contrast, bold font directly on the packaging or as an overlay.

why it worksIncentivize first-time purchases by offering a free gift with perceived value to convert new customers.

adapt itEnsure your brand logo is clearly visible and repeated on products or packaging within the creative.