LMNT's ads: what they run and why it works

why it worksAthlete testimonial and problem/solution narrative to build credibility and demonstrate product efficacy for high-performance individuals.

adapt itStart your ad with a personal, relatable struggle or journey that your target audience shares, using a voiceover from a credible figure or customer.

why it worksThis creative uses a 'day-in-the-life' testimonial format to demonstrate product integration into a fitness routine and highlight its benefits, aiming to build brand trust and drive product adoption.

adapt itFilm a user (or yourself) naturally incorporating your product into a relevant daily activity, showing the 'how' and 'when' of usage, not just the 'what'.

why it worksThis creative uses a testimonial from a professional athlete to build credibility and demonstrate the product's efficacy in supporting high-performance training.

adapt itFeature a respected figure in your target audience's field sharing their genuine experience with your product, focusing on their journey and how your product fits in.

why it worksShowcase the product's utility in extreme, physically demanding conditions to build credibility and demonstrate its effectiveness for a specific, high-need user segment.

adapt itIdentify a specific, challenging scenario your target audience faces where your product provides a clear solution. Visually demonstrate the problem and then show your product being used to overcome it, with a clear voiceover explaining the benefits.

why it worksFounder-led problem/solution narrative to establish credibility and demonstrate product efficacy across diverse active lifestyles.

adapt itHave your founder or a key team member share their personal 'aha!' moment that led to the product's creation, focusing on a relatable problem and the product's transformative impact.

why it worksThis creative uses a problem-solution narrative with diverse visual examples to demonstrate the product's necessity and benefits for physical and mental performance.

adapt itStart your creative with a clear, concise statement about a fundamental need or problem your product solves, using both audio and on-screen text for emphasis.