Gamma's ads: what they run and why it works

why it worksHighlight a specific feature of a product/service by showing a user's practical application to demonstrate value and attract users seeking efficiency.

adapt itShow a real user (or a persona) from your target audience with their specific job title and a direct quote of how they use your product to solve a common problem.

why it worksDemonstrate the AI's ability to quickly and accurately update complex business dashboards with new data, highlighting efficiency and accuracy for data-driven professionals.

adapt itFor a software product, create a short video showing a user inputting a natural language command and the software executing it in real-time, with clear before-and-after visuals of the change.

why it worksShowcase a humorous and relatable use case of an AI agent to generate interest and demonstrate the agent's capabilities in a lighthearted way.

adapt itFeature a single, highly specific, and humorous prompt or command that your product can execute, displaying it clearly as on-screen text.

why it worksThis creative demonstrates the AI's ability to integrate with existing tools and automate complex tasks, aiming to attract users looking for productivity enhancements.

adapt itIf your product integrates with other popular tools, visually demonstrate the connection process and highlight the specific tools in the first 10 seconds of your creative.

why it worksDemonstrate the seamless integration and multi-tool capabilities of Claude to automate complex tasks, aiming to attract users seeking enhanced productivity.

adapt itCreate a short, dynamic visual sequence at the beginning of your ad that clearly illustrates how your product integrates with other popular tools, followed by a direct UI demonstration of enabling these connections.

why it worksDemonstrate AI's ability to automate complex, multi-application tasks to highlight efficiency and convenience.

adapt itIf your product integrates with other popular tools, create a short, visually clear animation or sequence showing the logos of integrated apps, then explicitly demonstrate the connection process within your UI.