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the ad library / Chomps

Chomps's ads: what they run and why it works

The actual creatives Chomps keeps paying to run, pulled from live ad libraries and ranked by run-time. Each card carries the why-it-works read and how to adapt the play for your own product. The full Chomps growth teardown breaks down the rest of their engine.

  • 25 Chomps ad creatives tracked from their live ad libraries: 25 on Meta.
  • Longest-running: 89 days and still live. Run-time is the receipt: an ad that keeps running is an ad that converts.
  • Top hook: bold claim (17 ads) · dominant format: product shot (17).

showing 6 of 25 ads free

Chomps ad creative
Chomps89 days
why it worksProduct launch and awareness campaign using direct call to action and highlighting key health benefits to drive immediate purchase intent.adapt itPlace your primary call to action in large, contrasting text at the top of your creative, using imperative verbs.

why it worksProduct launch and awareness campaign using direct call to action and highlighting key health benefits to drive immediate purchase intent.

adapt itPlace your primary call to action in large, contrasting text at the top of your creative, using imperative verbs.

proven winnermetaproduct-shotbold-claim
Chomps ad creative
Chomps89 days
why it worksProduct launch and feature-benefit highlighting to drive immediate sales and build brand awareness for a new product line.adapt itFor a new product, use a large, contrasting 'NEW!' graphic and a clear, imperative call to action in the first 3 seconds of an ad or as the main headline for an image.

why it worksProduct launch and feature-benefit highlighting to drive immediate sales and build brand awareness for a new product line.

adapt itFor a new product, use a large, contrasting 'NEW!' graphic and a clear, imperative call to action in the first 3 seconds of an ad or as the main headline for an image.

proven winnermetaproduct-shotbold-claim
Chomps ad creative
Chomps89 days
why it worksProduct launch and feature highlighting to attract health-conscious consumers to a new chicken snack line.adapt itFor a new product, dedicate a clear, prominent section of your ad to list 3-5 key benefits or nutritional facts using large, readable text. Ensure these claims are easily digestible and directly address common customer pain points or desires.

why it worksProduct launch and feature highlighting to attract health-conscious consumers to a new chicken snack line.

adapt itFor a new product, dedicate a clear, prominent section of your ad to list 3-5 key benefits or nutritional facts using large, readable text. Ensure these claims are easily digestible and directly address common customer pain points or desires.

proven winnermetaproduct-shotbold-claim
Chomps ad creative
Chomps88 days
why it worksHighlight key nutritional benefits and ingredient quality to appeal to health-conscious consumers looking for a convenient snack.adapt itIdentify your product's top 2-3 most compelling nutritional or functional benefits. Display these as large, bold, and visually distinct callouts early in your creative, using a consistent visual motif like a starburst or badge.

why it worksHighlight key nutritional benefits and ingredient quality to appeal to health-conscious consumers looking for a convenient snack.

adapt itIdentify your product's top 2-3 most compelling nutritional or functional benefits. Display these as large, bold, and visually distinct callouts early in your creative, using a consistent visual motif like a starburst or badge.

proven winnermetaproduct-shotproduct-focused
Chomps ad creative
Chomps83 days
why it worksProduct feature highlight and new product announcement to drive immediate purchase intent and inform consumers about product benefits.adapt itDedicate a clear, high-contrast section at the bottom of your ad creative to list 2-3 core, quantifiable benefits (e.g., protein, sugar content, ingredient quality) that resonate with your target audience's health goals.

why it worksProduct feature highlight and new product announcement to drive immediate purchase intent and inform consumers about product benefits.

adapt itDedicate a clear, high-contrast section at the bottom of your ad creative to list 2-3 core, quantifiable benefits (e.g., protein, sugar content, ingredient quality) that resonate with your target audience's health goals.

proven winnermetaproduct-shotbold-claim
Chomps ad creative
Chomps83 days
why it worksProduct launch announcement with key benefit highlighting to drive immediate interest and purchase of a new product line.adapt itFor a new product launch, use a clear 'NEW!' indicator and an immediate, action-oriented headline. Place these elements in high-visibility areas of the creative.

why it worksProduct launch announcement with key benefit highlighting to drive immediate interest and purchase of a new product line.

adapt itFor a new product launch, use a clear 'NEW!' indicator and an immediate, action-oriented headline. Place these elements in high-visibility areas of the creative.

proven winnermetaproduct-shotbold-claim

19 more Chomps ads in the library.

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