532 winning video ads.
Proven by run-time, not opinions.

why it worksProduct comparison and differentiation to educate the audience on specific product uses and benefits, aiming to drive informed purchasing decisions for both face and body exfoliation.

adapt itFor products with distinct uses, use color-coded or clearly labeled visual cues at the top of the creative to immediately differentiate them and guide the viewer's attention to their specific needs.

why it worksDemonstrate the ease and speed of using an AI music generation tool to extend an existing beat, targeting music creators with a clear call to action.

adapt itShow a 'before' and 'after' of a task, with your product as the clear bridge between the two, highlighting the time or effort saved.

why it worksContent promotion to drive traffic to an article discussing the integration of AI and human intelligence in global work, positioning Deel as a thought leader.

adapt itAlways include your brand logo clearly at the top of content promotion creatives. Directly state the content type (e.g., 'New Article', 'Case Study') to set expectations.

why it worksDemonstrate a novel product feature through a simple code example to attract tech-savvy users interested in creative applications.

adapt itFor a technical product, show a single, simple code example that highlights the core value proposition and desired outcome. Ensure the code is easy to read and understand at a glance.

why it worksAnnounce a significant product milestone with a key performance improvement to drive sign-ups.

adapt itFor a new product version or significant update, use a clear, bold headline that announces the milestone (e.g., 'Product X exits Beta,' 'Version Y is Live').

why it worksProduct update announcement + performance improvement claim to drive new user acquisition.

adapt itFor a new product version or significant update, use a clear, concise headline that highlights the 'newness' or 'readiness' of the product.

why it worksProduct comparison and feature demonstration to drive adoption of a new AI tool by highlighting its superior capabilities and value proposition.

adapt itStart your ad by questioning a common, potentially suboptimal practice your target audience engages in, then immediately position your product as the superior, more logical alternative.

why it worksA conversational product introduction and comparison to educate and persuade users of a competing AI tool to switch to Perplexity.

adapt itStart your ad with a direct, slightly provocative question about a common user behavior related to your competitor's product.

why it worksLeverage user-generated content (UGC) in a casual chat format to generate curiosity and organic interest in a music creation platform.

adapt itUse screenshots of genuine-looking text message conversations (with contact names like 'best friend' or 'mom') that organically mention your product in a positive or intriguing context.

why it worksA comparative review and ranking of AI models to establish Perplexity Pro as the superior choice, driving subscriptions.

adapt itStart your creative with a strong, potentially controversial statement or ranking about a well-known product in your niche to immediately capture viewer attention and create a 'why' question.

why it worksUGC-style product demo with direct comparison and social proof to drive app downloads.

adapt itStart your ad with a direct question addressing a common pain point your product solves, using language your target audience would use.

why it worksLeverage a text message conversation format to generate curiosity and discussion around a new or surprising development related to a specific entity ('Suno') and technology ('DAW').

adapt itFrame your ad as a text message conversation starting with a surprising or intriguing question related to your product or a relevant entity to pique viewer interest.