532 winning video ads.
Proven by run-time, not opinions.

why it worksCritique the common pitfalls of language learning apps to position an alternative solution as superior.

adapt itIdentify a common, frustrating experience related to your product category and visually represent it with specific, exaggerated examples in your ad creative.

why it worksAspirational social proof combined with a relatable challenge to encourage engagement and potentially promote a language learning method.

adapt itStart your ad with a common negative belief or challenge your target audience faces, then immediately follow it with a bold, specific claim of how your product/method overcomes it in a short, tangible timeframe.

why it worksProblem-solution framework to position the product as the effective alternative to common, ineffective language learning methods, aiming to acquire new users for a free trial.

adapt itStart your ad with a clear, bold statement about common mistakes or ineffective methods in your niche, immediately establishing authority and creating a 'what not to do' curiosity.

why it worksDemonstrate the practical application of a language learning app in a real-life scenario to highlight its utility and ease of use.

adapt itStart your ad with a 'pov:' statement followed by a bold, benefit-driven claim about your product, leaving the product name or specific mechanism initially unrevealed to build suspense.

why it worksThis creative uses a bold claim and social proof to position the app as a superior solution for language learning, aiming to acquire new users.

adapt itIdentify a key frustration your target audience experiences with existing solutions and state directly how your product addresses it as the primary on-screen text in your ad's opening.

why it worksProblem-solution framing to position Speak as an alternative to traditional or recreational activities for language acquisition.

adapt itIdentify two common, time-consuming activities your target audience engages in that are tangential to your product's benefit. Create a headline that says 'Stop [Activity 1]. Stop [Activity 2]. Start [Your Product's Core Benefit].'

why it worksUGC testimonial demonstrating improved language fluency and confidence through product use, to drive free trial sign-ups.

adapt itStart your creative with a personal anecdote about a common struggle your target audience faces, then immediately introduce your product as the solution that helped you overcome it.

why it worksRelatable scenario + humor to demonstrate the practical benefit of language learning and drive app downloads.

adapt itCreate a 'POV' scenario that highlights a common pain point or aspiration of your target audience, using on-screen text to set the scene and evoke an emotional response within the first 3 seconds.

why it worksEducate the audience on a simplified language learning method and introduce a specific app as the solution to convert those seeking an easier way to learn English.

adapt itStart your creative with a specific, actionable, and slightly counter-intuitive claim related to your product's core benefit. Use on-screen text to reinforce the key number or phrase.

why it worksTestimonial-driven social proof with specific, rapid results to convince users of a superior language learning method.

adapt itIf your product solves a common problem with a well-known competitor, explicitly name the competitor and state how your product is different or better in the first line of your ad copy.

why it worksUGC testimonial with a direct comparison to a well-known competitor to highlight product superiority and drive free trial sign-ups.

adapt itIdentify a specific, niche problem your product solves within a broader category and articulate it clearly in the first few seconds, hinting at your product as the solution.

why it worksTo present a simplified, 'revolutionary' method for learning English by focusing on common vocabulary, aiming to convert frustrated learners into app users.

adapt itStart your creative with a strong, unexpected statement that directly contradicts common beliefs or practices in your niche, then immediately follow with the solution or explanation.