532 winning video ads.
Proven by run-time, not opinions.

why it worksPositioning the product as a superior learning solution beyond a typical app to attract users seeking effective language acquisition.

adapt itClearly state what your product is NOT, then immediately follow with what it IS, emphasizing a key differentiator in the first 5 words of your ad copy.

why it worksCritique the common pitfalls of language learning apps to position an alternative solution as superior.

adapt itIdentify a common, frustrating experience related to your product category and visually represent it with specific, exaggerated examples in your ad creative.

why it worksThis creative uses a bold claim and social proof to position the app as a superior solution for language learning, aiming to acquire new users.

adapt itIdentify a key frustration your target audience experiences with existing solutions and state directly how your product addresses it as the primary on-screen text in your ad's opening.

why it worksProblem-solution framing to position Speak as an alternative to traditional or recreational activities for language acquisition.

adapt itIdentify two common, time-consuming activities your target audience engages in that are tangential to your product's benefit. Create a headline that says 'Stop [Activity 1]. Stop [Activity 2]. Start [Your Product's Core Benefit].'

why it worksTestimonial-driven social proof with specific, rapid results to convince users of a superior language learning method.

adapt itIf your product solves a common problem with a well-known competitor, explicitly name the competitor and state how your product is different or better in the first line of your ad copy.

why it worksAspirational challenge framing with clear, progressive benefits to recruit healthcare professionals for a language learning program.

adapt itStart your ad with a direct address to your core target audience, using their professional title or a clear identifier, followed by a specific, time-bound offer or challenge.