532 winning video ads.
Proven by run-time, not opinions.

why it worksBenefit-driven direct response with a clear financial incentive to acquire new business users.

adapt itLead with your strongest, most quantifiable financial benefit in the main headline to immediately capture attention and signal value.

why it worksProblem-solution demonstration with social proof and a time-sensitive offer to drive sign-ups for a corporate expense management platform.

adapt itIdentify 2-3 specific, time-consuming pain points your target audience faces daily and state them clearly and concisely in the first 10 seconds of your ad.

why it worksDirectly introduce a new financial product with key benefits to attract businesses seeking better returns and fewer costs.

adapt itStart your ad with a clear, bold statement of your product's name or core offering to immediately establish what is being presented.

why it worksProduct feature announcement and benefit-driven explanation to drive traffic to the Ramp Treasury product page.

adapt itFor a new product or feature, state its name clearly in the first few seconds and immediately follow with 1-2 most compelling benefits as on-screen text.

why it worksDirect response ad using a clear value proposition and a strong call to action to acquire new business customers.

adapt itLead with your most compelling, quantifiable financial benefit as the primary headline to immediately capture attention and set a high value perception.

why it worksDirect response ad using a clear value proposition and efficiency benefits to acquire new business card users.

adapt itLead with your primary, quantifiable financial benefit in the main headline, making it the first thing viewers read.

why it worksProblem-solution demonstration of Ramp's expense management features, specifically budget control and categorization, to appeal to businesses seeking better financial oversight.

adapt itStart your ad with a common, frustrating problem your target audience faces, using direct questions or exclamations to agitate the pain point.

why it worksProblem-solution framework combined with social proof and a limited-time offer to drive sign-ups for a corporate expense management platform.

adapt itStart your ad by clearly stating a specific, common problem your target audience faces, using vivid language to agitate that pain point before introducing your solution.

why it worksHighlighting dual financial products (business account and investment account) with distinct benefits to appeal to businesses seeking both operational efficiency and investment growth.

adapt itStart your ad with a clear, concise headline that states your product's primary benefit and addresses a common customer pain point directly, using strong, positive language.

why it worksProblem-solution-social proof-scarcity to drive sign-ups for Ramp's expense management platform.

adapt itIdentify 2-3 specific, widely-felt pain points your target audience experiences daily. Visually depict one of these problems and state the others as on-screen text or spoken lines within the first 10 seconds.

why it worksFounder-led thought leadership to establish a unique value proposition for a corporate card by focusing on cost savings over traditional rewards.

adapt itStart your ad by challenging a widely accepted but flawed assumption in your industry, then immediately pivot to what customers actually want, creating a 'we understand you' moment.

why it worksHumorous relatable scenario to engage young professionals and subtly educate them on company card policies, likely for a financial or HR-related product/service.

adapt itStart your creative with a highly specific, common, and slightly exaggerated scenario that your target audience will instantly recognize and find amusing, using on-screen text to set the 'POV'.