532 winning video ads.
Proven by run-time, not opinions.

why it worksThis creative uses a testimonial-style approach to highlight a specific, quantifiable benefit of Ramp's automation capabilities for accounting tasks, aiming to attract finance professionals seeking efficiency.

adapt itIdentify the single most impactful, quantifiable benefit your product offers and state it clearly and early in your creative. Use a specific percentage or number if possible.

why it worksProblem-solution framing to position Ramp as a financially beneficial alternative to traditional corporate cards, aiming to attract businesses looking to save money.

adapt itIdentify the primary financial pain point your target audience experiences with existing solutions and state it clearly as the opening text or spoken line in your ad.

why it worksProduct demonstration of an AI-powered financial tool to educate and attract businesses seeking automated expense management.

adapt itLead with a unique, bold claim about your product's innovation, immediately followed by logos or testimonials from well-known clients to establish authority and trust in the first 3 seconds.

why it worksThis creative uses industry-specific targeting with a broad appeal to establish relevance and personal connection for potential business users.

adapt itIdentify your primary target industry and create a visual and textual hook that explicitly states your product's relevance to that industry within the first 3 seconds.

why it worksIncentivized lead generation to acquire new franchise partners by offering a high-value physical reward.

adapt itIdentify a high-value, universally desired physical product relevant to your target audience and explicitly state it as a reward for completing a desired action (e.g., 'Get a [Product Name] when you [Action]').

why it worksA direct-response offer combining a free gift with a problem-solution narrative to drive demo bookings.

adapt itIdentify a common, tedious problem your target audience faces and state it directly. Then, immediately position your product as the fix, contrasting it with a seemingly unrelated but equally 'absurd' situation.

why it worksLeverage strong social proof from established brands to build immediate credibility and attract business customers for financial services.

adapt itFeature your most recognizable and impressive client logos or names prominently in the first visual frame of your ad, along with a quantifiable number of other users if applicable.

why it worksHighlight a key financial benefit (free and fast payments) to attract businesses looking for efficient and cost-effective banking solutions.

adapt itUse a large, prominent headline to state your product's primary, most desirable benefit clearly and concisely.

why it worksProblem-solution comparison to position Ramp as a modern, efficient alternative to traditional banking software.

adapt itCreate a split-screen or before-and-after visual that clearly contrasts the pain point of your target audience with the ideal solution your product offers, using explicit text labels for each side.

why it worksThis creative uses a direct response approach to highlight high-yield financial products, aiming to attract users seeking to maximize returns on their business funds.

adapt itLead with your product's strongest quantifiable benefit (e.g., percentage savings, speed increase, yield) as the primary headline and reinforce it with clear callouts for specific features.

why it worksA direct comparative ad highlighting the stark contrast between traditional banking software and Ramp's modern solution to position Ramp as the superior, forward-thinking choice.

adapt itVisually juxtapose your product against a clearly outdated or inefficient competitor/alternative, using a split-screen format with clear labels indicating 'old' vs. 'new' or 'before' vs. 'after'.

why it worksProblem-solution contrast to position Ramp as the superior, integrated platform for financial operations, aiming to convert users frustrated with fragmented systems.

adapt itCreate a clear split-screen or side-by-side comparison in your ad's opening, explicitly stating the common problem on one side and your consolidated solution on the other, using concise, high-contrast text.