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the ad library

532 winning video ads.
Proven by run-time, not opinions.

The actual creatives 74 fast-growing companies keep paying for on Meta, LinkedIn and TikTok, some for 1,286+ days straight. Filter by hook, run-time and platform. Every ad links to the full teardown of how that company grows.

12 ads match · showing 12 free

Primally Pure ad creative
Primally Pure128 days
why it worksDirect product presentation to inform and attract consumers seeking specific natural personal care items.adapt itEnsure your product's name and brand are clearly legible and centrally placed in your primary product image.

why it worksDirect product presentation to inform and attract consumers seeking specific natural personal care items.

adapt itEnsure your product's name and brand are clearly legible and centrally placed in your primary product image.

proven winnermetaproduct-shotcuriosity
Primally Pure ad creative
Primally Pure96 days
why it worksLeverage a bold product claim and social proof from major publications to establish credibility and drive interest in an antioxidant balm.adapt itIdentify your product's single most impressive, quantifiable benefit and present it as a large, bold claim at the very top of your ad creative, comparing it to a widely recognized standard in your industry.

why it worksLeverage a bold product claim and social proof from major publications to establish credibility and drive interest in an antioxidant balm.

adapt itIdentify your product's single most impressive, quantifiable benefit and present it as a large, bold claim at the very top of your ad creative, comparing it to a widely recognized standard in your industry.

proven winnermetaproduct-shotbold-claim
Primally Pure ad creative
Primally Pure96 days
why it worksTo educate potential customers about the benefits of tallow for baby skin and to showcase a line of natural baby care products.adapt itStart your creative with a clear, bold claim about a key ingredient or unique benefit of your product, using large, readable text.

why it worksTo educate potential customers about the benefits of tallow for baby skin and to showcase a line of natural baby care products.

adapt itStart your creative with a clear, bold claim about a key ingredient or unique benefit of your product, using large, readable text.

proven winnermetaproduct-shotbold-claim
Primally Pure ad creative
Primally Pure83 days
proven winnermetaproduct-shotbold-claim
Primally Pure ad creative
Primally Pure76 days
why it worksHighlighting key product benefits and ingredient transparency to build trust and differentiate from competitors.adapt itIdentify the primary fear or pain point your product solves and state the solution boldly and clearly in your main headline.

why it worksHighlighting key product benefits and ingredient transparency to build trust and differentiate from competitors.

adapt itIdentify the primary fear or pain point your product solves and state the solution boldly and clearly in your main headline.

proven winnermetaproduct-shotbold-claim
Primally Pure ad creative
Primally Pure76 days
why it worksIngredient-focused differentiation and clean-beauty positioning to attract health-conscious consumers seeking natural SPF solutions.adapt itIdentify the top 2-3 'bad' ingredients or practices your target audience avoids and feature them prominently as 'NO [BAD THING]' in your ad's opening text or spoken hook.

why it worksIngredient-focused differentiation and clean-beauty positioning to attract health-conscious consumers seeking natural SPF solutions.

adapt itIdentify the top 2-3 'bad' ingredients or practices your target audience avoids and feature them prominently as 'NO [BAD THING]' in your ad's opening text or spoken hook.

proven winnermetaproduct-shotbold-claim
Primally Pure ad creative
Primally Pure76 days
why it worksDirectly address a common consumer concern about product ingredients to establish trust and drive immediate product exploration.adapt itIdentify a common, unspoken concern or misconception about your product category, and use it as a bold, negative headline to differentiate your offering in the first 3 seconds of your creative.

why it worksDirectly address a common consumer concern about product ingredients to establish trust and drive immediate product exploration.

adapt itIdentify a common, unspoken concern or misconception about your product category, and use it as a bold, negative headline to differentiate your offering in the first 3 seconds of your creative.

proven winnermetaproduct-shotbold-claim
Primally Pure ad creative
Primally Pure66 days
why it worksTo introduce an unconventional ingredient for moisture to a health-conscious audience, aiming to generate curiosity and brand recognition.adapt itLead with a surprising or counter-intuitive claim about your product's core benefit or ingredient as the primary on-screen text.

why it worksTo introduce an unconventional ingredient for moisture to a health-conscious audience, aiming to generate curiosity and brand recognition.

adapt itLead with a surprising or counter-intuitive claim about your product's core benefit or ingredient as the primary on-screen text.

proven winnermetaproduct-shotbold-claim
Primally Pure ad creative
Primally Pure64 days
why it worksProblem-solution framing with product feature highlighting to attract health-conscious consumers seeking natural and safe sun protection.adapt itIdentify a core fear or pain point your target audience has, then immediately present your product as the definitive solution using bold, clear text in the ad's primary visual space.

why it worksProblem-solution framing with product feature highlighting to attract health-conscious consumers seeking natural and safe sun protection.

adapt itIdentify a core fear or pain point your target audience has, then immediately present your product as the definitive solution using bold, clear text in the ad's primary visual space.

proven winnermetaproduct-shotbold-claim
Primally Pure ad creative
Primally Pure7 days
why it worksIncentivize immediate purchase with a free product offer tied to a minimum spend to increase average order value.adapt itPlace the word 'FREE' in large, contrasting text at the top of your ad creative to immediately signal value and capture attention.

why it worksIncentivize immediate purchase with a free product offer tied to a minimum spend to increase average order value.

adapt itPlace the word 'FREE' in large, contrasting text at the top of your ad creative to immediately signal value and capture attention.

testingmetaproduct-shotbold-claim
Primally Pure ad creative
Primally Pure7 days
why it worksPromote a free product incentive to drive purchases over a specific threshold and increase average order value.adapt itFeature your strongest free gift offer prominently as the headline of your ad creative, clearly stating the product and the minimum purchase required.

why it worksPromote a free product incentive to drive purchases over a specific threshold and increase average order value.

adapt itFeature your strongest free gift offer prominently as the headline of your ad creative, clearly stating the product and the minimum purchase required.

testingmetaproduct-shotbold-claim
Primally Pure ad creative
Primally Pure4 days
why it worksValue proposition and price anchoring to highlight a multi-functional product bundle at a discounted price.adapt itStart your ad with a clear, concise headline that promises a significant benefit of simplification or efficiency for your target audience.

why it worksValue proposition and price anchoring to highlight a multi-functional product bundle at a discounted price.

adapt itStart your ad with a clear, concise headline that promises a significant benefit of simplification or efficiency for your target audience.

testingmetaproduct-shotbold-claim