532 winning video ads.
Proven by run-time, not opinions.

why it worksComparison-based value proposition to convert users from single-AI subscriptions to a bundled AI subscription service.

adapt itIdentify a direct competitor's pricing for a single feature your product offers. Then, immediately highlight that your product offers that feature plus several others for the same or lower price, using a 'wait, I was paying X for Y, but I can get Y+Z for X with your product' framing.

why it worksComparison-based value proposition to convert users from single AI subscriptions to a bundled AI service by highlighting superior features at a comparable price.

adapt itStart your ad with a direct, slightly challenging question about a common pain point or expense your target audience experiences, hinting at a superior solution.

why it worksProduct comparison and feature demonstration to drive adoption of a new AI tool by highlighting its superior capabilities and value proposition.

adapt itStart your ad by questioning a common, potentially suboptimal practice your target audience engages in, then immediately position your product as the superior, more logical alternative.

why it worksA conversational product introduction and comparison to educate and persuade users of a competing AI tool to switch to Perplexity.

adapt itStart your ad with a direct, slightly provocative question about a common user behavior related to your competitor's product.

why it worksLeverage aspirational lifestyle and curiosity to introduce and endorse an AI product through a founder's perspective, aiming to drive product adoption.

adapt itStart your ad with a direct, intriguing question about a high-value item or achievement, linking it to the user's potential success or a problem your product solves.

why it worksTier-list comparison of AI models to position Perplexity Pro as the superior, all-encompassing solution, aiming to convert users of other AI tools to Perplexity Pro.

adapt itStart your ad with a surprising or counter-intuitive claim about a well-known product or service in your niche to immediately capture viewer attention and establish your unique perspective.

why it worksA comparative review and ranking of AI models to establish Perplexity Pro as the superior choice, driving subscriptions.

adapt itStart your creative with a strong, potentially controversial statement or ranking about a well-known product in your niche to immediately capture viewer attention and create a 'why' question.

why it worksUGC-style product demo with direct comparison and social proof to drive app downloads.

adapt itStart your ad with a direct question addressing a common pain point your product solves, using language your target audience would use.

why it worksUGC social proof and direct comparison to establish Perplexity as a superior, all-in-one AI solution, aiming to drive immediate app downloads.

adapt itFeature 3-5 distinct, unscripted testimonials from different users in your ad, highlighting different benefits of your product in their own words.

why it worksIntroduce a new AI tool by framing traditional methods as outdated, then demonstrate its capabilities and broad applicability to drive user adoption.

adapt itStart your creative with a provocative or unexpected statement that directly contradicts a widely held belief in your niche, ensuring it's relevant to your product's solution.

why it worksProblem-solution demonstration showcasing an AI tool's ability to automate complex research and strategy generation for content creators and marketers, aiming to drive sign-ups.

adapt itStart your creative by clearly articulating a common, time-consuming pain point your target audience faces, using language that resonates with their experience.

why it worksAI-powered workflow demonstration to attract aspiring Shopify entrepreneurs by showcasing a simplified, low-cost method for product launch and marketing.

adapt itIdentify the biggest pain point or aspiration of your target audience and make a direct, bold claim about how your product/service solves it in the first 3 seconds of your video, displayed as prominent on-screen text.