532 winning video ads.
Proven by run-time, not opinions.

why it worksProduct-centric visual appeal with clear health benefit callouts to attract health-conscious consumers looking for a 'new kind of soda'.

adapt itFor any product with clear health or performance benefits, integrate the top 2-3 most compelling metrics directly onto the product packaging in the creative, ensuring they are legible and central.

why it worksSensory-rich product showcase combined with health benefit claims to position OLIPOP as a delicious and healthier soda alternative.

adapt itUse fast-paced, visually appealing B-roll footage of your product and its key ingredients, synchronized with an original, memorable jingle or sound effect in the first half of your ad.

why it worksShowcasing a relaxed, joyful outdoor activity with friends to associate the product with positive social experiences and well-being.

adapt itStage your product in a vibrant, natural outdoor setting with people genuinely enjoying themselves. Ensure the lighting is bright and highlights the product and the positive emotions of the models.

why it worksSensory appeal through sound and visual contrast to highlight the unique, enjoyable experience of the product, aiming to differentiate it from plain water.

adapt itCreate a split-screen or sequential comparison in your ad, contrasting a mundane experience with the exciting experience your product offers, using distinct audio cues for each.

why it worksLeverage a nostalgic song remake and behind-the-scenes music creation to promote a new song and build brand association with 'feel good' vibes.

adapt itIdentify a widely recognized, positive cultural reference (song, phrase, image) relevant to your brand and use it as the opening hook, then reveal your product's connection to it.

why it worksHighlighting key health benefits and a unique flavor profile through a visually appealing product shot to attract health-conscious consumers.

adapt itEnsure your product packaging in ads clearly shows key health benefits (e.g., low sugar, high fiber, low calorie) with large, readable text.

why it worksProduct-centric health-benefit showcase with whimsical branding to attract health-conscious consumers looking for a 'new kind of soda'.

adapt itClearly display your product's key health benefits (e.g., 'Xg SUGAR', 'Yg PROTEIN', 'Z CAL') directly on the product packaging in your creative, making them visible within the first few seconds.

why it worksShowcase product variety and evoke a sense of refreshing, natural enjoyment to attract new customers and reinforce brand identity.

adapt itIf you have a product line with diverse offerings, create a single static image that prominently features 3-4 of your most popular or visually distinct items together to highlight variety.

why it worksProduct-centric visual appeal with clear health benefit callouts to attract health-conscious consumers looking for alternative beverages.

adapt itFor a product with clear health benefits, ensure the most impactful nutritional facts (e.g., low sugar, high fiber, low calorie) are clearly visible and highlighted on the product packaging in your creative.

why it worksProduct-centric branding with health benefits highlighted to attract health-conscious consumers looking for a 'new kind of soda'.

adapt itFor a product with health benefits, clearly list the top 3-4 most compelling nutritional facts directly on the primary product image or packaging in a highly visible manner.

why it worksShowcase product variety and key health benefits (less sugar, digestive health) through a vibrant, fast-paced montage to attract health-conscious soda drinkers.

adapt itUse quick cuts or transformations of your product in the first 3 seconds to showcase variety or a key feature, paired with an upbeat sound.

why it worksProduct feature highlight + benefit-driven messaging to attract health-conscious consumers to a 'new kind of soda'.

adapt itUse dynamic visual transitions between different product variations in the first 3 seconds of a video ad to immediately grab attention.