532 winning video ads.
Proven by run-time, not opinions.

why it worksDemonstrate a cutting-edge AI tool's capabilities through a direct tutorial and offer a lead magnet to capture interested users.

adapt itStart your creative with a surprising or powerful claim about your product's core benefit, immediately followed by a visual proof or demonstration of that claim.

why it worksDemonstrate a new AI video creation capability within ChatGPT to generate interest and leads for the HeyGen tool.

adapt itStart your ad with a bold, concise claim about a new or surprising feature of your product, paired with its recognizable logo or a clear visual representation, to immediately capture attention.

why it worksProblem-agitation to highlight the overwhelming demands of modern content creation for client acquisition, positioning a solution provider (Hey Gen) as the answer.

adapt itIdentify a common, unspoken pain point in your target audience's professional life and state it directly and prominently as the main headline of your creative.

why it worksDemonstrate the versatility of a single script to generate diverse visual identities to attract businesses seeking adaptable digital content.

adapt itIf your product offers customization or versatility, create a static image showing the same core element (person, product, design) in 3-5 distinct variations, clearly labeling each variation.

why it worksCost comparison and value proposition to highlight the affordability of HeyGen Creator for video production.

adapt itCreate a detailed, itemized list of the traditional costs associated with solving the problem your product addresses, ensuring the total is a high number.

why it worksCost comparison to highlight the value proposition of HeyGen's annual creator plan for video production.

adapt itCreate a detailed, itemized list of the traditional costs associated with solving the problem your product addresses, ensuring the total is a high number.

why it worksCost comparison and value proposition to convert content creators to an annual subscription.

adapt itCreate an itemized list of the typical, high costs associated with solving the problem your product addresses, showing the total before revealing your product's price.

why it worksCost comparison and value proposition to highlight the affordability of HeyGen's annual creator plan against traditional video production expenses.

adapt itCreate an itemized 'invoice' or cost breakdown of the traditional, expensive way to solve the problem your product addresses, showing a high total cost as an anchor.

why it worksTo illustrate the evolution of media access and distribution over time, using a comparative visual format to highlight changes in technology and opportunity.

adapt itCreate a side-by-side visual comparison of two different time periods or states (before/after, old/new) relevant to your product or service, using iconic imagery or text that clearly defines each period.

why it worksProblem-solution demonstration using a relatable content creation bottleneck to position HeyGen as an efficient, daily content production tool.

adapt itStart your ad with a direct, concise statement of a common problem your target audience faces, presented in a visually engaging way (e.g., a chat bubble, a headline). Make sure the problem is specific and widely recognized within your niche.

why it worksThis creative uses a problem-solution narrative to introduce an AI video creation tool, aiming to convert creators by highlighting efficiency and ease of content production.

adapt itStart your ad by directly addressing your target audience and stating a significant, relatable problem they face, followed by a promise of a transformative solution.

why it worksHistorical progression narrative to position the brand as the modern solution for video creation.

adapt itCreate a visual timeline showing the evolution of a problem your product solves, highlighting the increasing complexity or inadequacy of old solutions, leading to your product as the ultimate modern answer.