532 winning video ads.
Proven by run-time, not opinions.

why it worksProblem-agitation to highlight the overwhelming demands of modern content creation for client acquisition, positioning a solution provider (Hey Gen) as the answer.

adapt itIdentify a common, unspoken pain point in your target audience's professional life and state it directly and prominently as the main headline of your creative.

why it worksDemonstrate the versatility of a single script to generate diverse visual identities to attract businesses seeking adaptable digital content.

adapt itIf your product offers customization or versatility, create a static image showing the same core element (person, product, design) in 3-5 distinct variations, clearly labeling each variation.

why it worksCost comparison and value proposition to highlight the affordability of HeyGen Creator for video production.

adapt itCreate a detailed, itemized list of the traditional costs associated with solving the problem your product addresses, ensuring the total is a high number.

why it worksCost comparison to highlight the value proposition of HeyGen's annual creator plan for video production.

adapt itCreate a detailed, itemized list of the traditional costs associated with solving the problem your product addresses, ensuring the total is a high number.

why it worksCost comparison and value proposition to convert content creators to an annual subscription.

adapt itCreate an itemized list of the typical, high costs associated with solving the problem your product addresses, showing the total before revealing your product's price.

why it worksCost comparison and value proposition to highlight the affordability of HeyGen's annual creator plan against traditional video production expenses.

adapt itCreate an itemized 'invoice' or cost breakdown of the traditional, expensive way to solve the problem your product addresses, showing a high total cost as an anchor.

why it worksPattern interrupt + bold claim to attract content creators seeking efficient video production methods.

adapt itIdentify a common pain point or time-consuming task in your niche and make a bold, unexpected claim about how your product/method eliminates or drastically simplifies it, using large, central on-screen text.

why it worksTo generate interest in a tool or method for creating video content without traditional filming, by showcasing the volume and apparent ease of production.

adapt itStart your ad with a surprising or seemingly impossible claim about your product's benefit, clearly stated in large, readable text.

why it worksDemonstrate a high-efficiency content creation method using a specific tool to attract users seeking productivity solutions.

adapt itClearly state a quantifiable benefit or outcome of using your product/service in a prominent text overlay, using a ratio or specific numbers to highlight efficiency or impact.

why it worksDemonstrate product capability through visual proof and social proof to attract users seeking efficient content creation.

adapt itFor a product that offers significant efficiency gains, overlay a clear, bold claim about the outcome directly onto a visual grid demonstrating the 'before' and 'after' or the 'input' and 'output' of your product.

why it worksDemonstrate extreme content production efficiency using a specific tool to attract creators and businesses seeking to scale their video output.

adapt itClearly state a quantifiable, impressive outcome your product delivers in a prominent, central text overlay. For example, '1 hour of work = 10 social posts'.

why it worksDemonstrate a novel and efficient content creation method to attract users interested in video production without traditional filming.

adapt itLead with a counter-intuitive or surprising claim about your product/service in large, easy-to-read text at the top of your static ad.