532 winning video ads.
Proven by run-time, not opinions.

why it worksContent promotion to drive traffic to an article discussing the integration of AI and human intelligence in global work, positioning Deel as a thought leader.

adapt itAlways include your brand logo clearly at the top of content promotion creatives. Directly state the content type (e.g., 'New Article', 'Case Study') to set expectations.

why it worksDirect response ad using a clear value proposition and call to action to generate leads for a global payroll solution.

adapt itIdentify the single biggest pain point your product solves and state the simplified solution as your main headline in large, readable font.

why it worksProblem-agitation-solution to convert businesses struggling with international team management into Deel users.

adapt itIdentify a specific, common pain point your target audience faces and phrase it as a direct question in your ad's main text to immediately resonate with their experience.

why it worksTo attract businesses managing freelancers by highlighting a solution for streamlining onboarding and payments, aiming to drive clicks for more information.

adapt itIdentify the primary pain point your target audience faces and present your product/service as the direct, concise solution in your main headline.

why it worksLead generation through offering a free, valuable resource (checklist template) to attract HR professionals and business owners.

adapt itEnsure your brand logo is clearly visible and immediately followed by a specific, high-value offer that solves a common problem for your target audience.

why it worksLead generation for B2B services by offering a free guide on international business scaling to attract relevant prospects.

adapt itClearly state the specific problem your free resource solves for your target audience in the ad's main headline.

why it worksContent marketing to attract Australian enterprise decision-makers interested in payroll solutions by offering valuable information.

adapt itCreate a headline that directly addresses a future challenge or opportunity for a specific target audience, using keywords relevant to their industry or location.

why it worksProblem-solution framing with social proof to attract businesses looking for a global HR platform.

adapt itIf your product serves a global audience, visually represent diverse users or locations prominently in the first 3 seconds of your creative. Use clear, concise status indicators that imply activity and success.

why it worksHighlighting a comprehensive HR solution to simplify complex personnel management tasks for businesses.

adapt itIdentify 3-5 core problems your product solves and present them as distinct, visually separated solution points in your creative, using clear, concise labels.

why it worksProblem-solution framing to attract businesses struggling with international hiring and position Deel as the comprehensive solution.

adapt itStart your ad with 1-2 direct questions that highlight the most common and frustrating problems your target audience faces, using their specific language or scenarios.

why it worksEducational content lead generation to capture contact information from businesses concerned about new EU regulations.

adapt itIdentify a recent or upcoming regulatory change relevant to your target audience and pose a direct question about their readiness in your ad's headline.

why it worksEducational content marketing to generate leads by addressing a timely regulatory change and offering a solution.

adapt itAddress a current, relevant industry change with a direct question that implies a potential negative consequence for inaction, to immediately engage the target audience.