532 winning video ads.
Proven by run-time, not opinions.

why it worksProduct feature-forward creative showcasing a key benefit to attract users seeking convenience in a traditional product category.

adapt itIdentify the single biggest pain point your target audience associates with a traditional product in your category, then create a headline that directly claims your product eliminates that pain point.

why it worksShowcase a complete cookware set with a focus on aesthetic appeal and implied functionality to attract customers looking to upgrade their kitchenware.

adapt itWhen selling a set, always photograph the entire collection together to convey value and completeness, even if individual items are also sold separately.

why it worksShowcase a single product in a clean, aspirational setting to highlight its aesthetic appeal and quality for potential buyers.

adapt itFor a product with strong visual appeal, use a clean, isolated product shot on a neutral background to eliminate distractions and emphasize the product's aesthetics.

why it worksShowcase a complete, aesthetically pleasing product set to attract customers looking for modern kitchen upgrades.

adapt itIf selling a set, always show the entire collection together in a single, well-composed shot to highlight its completeness and aesthetic harmony.

why it worksShowcase a single product with a clean, aspirational aesthetic to attract customers looking for stylish kitchen upgrades.

adapt itPhotograph your product in isolation against a pure white or light grey background, ensuring optimal lighting to highlight its color and texture without distractions.

why it worksFlash sale with a strong discount to drive immediate purchases of a cookware set.

adapt itLead with your largest possible discount in bold, large text at the top of your static ad creative.

why it worksFlash sale with a clear discount and scarcity message to drive immediate purchases of a cookware set.

adapt itFeature your largest possible discount in bold, prominent text at the top of your ad creative.

why it worksShowcase a complete, aesthetically pleasing product set to appeal to design-conscious consumers and drive desire for a kitchen upgrade.

adapt itFor product shots, always show the full range or a complete set of your product in a single, well-composed image to convey value and aesthetic harmony.

why it worksTo establish brand credibility and trust by highlighting the company's foundational commitment to non-toxic products and aligning with current regulatory trends.

adapt itClearly state your company's core founding principle and the year of establishment in the opening text to build immediate credibility.

why it worksEducate the audience about a hidden health concern (microplastics in cutting boards) and position the product as a safe solution to alleviate that concern.

adapt itStart your ad with a direct, thought-provoking question about a common, seemingly innocuous item related to your product, followed by text that hints at a hidden problem or benefit, to immediately engage the viewer's curiosity and concern.

why it worksDirect comparison and contrast to position Caraway as the ethical, transparent choice against an opaque, potentially harmful industry, aiming to build trust and drive purchase intent.

adapt itCreate a visual ad that directly compares your product/brand against a generic competitor or industry standard, using a split screen or side-by-side layout. Clearly list your positive attributes on one side and the competitor's negative (or absent) attributes on the other, using contrasting colors or visual styles.

why it worksA bold, defiant stance against industry norms to attract health-conscious consumers by highlighting a commitment to chemical-free products.

adapt itUse a handwritten or informal visual element with an intriguing, incomplete message in the first few seconds/lines of your ad to create a curiosity gap.