532 winning video ads.
Proven by run-time, not opinions.

why it worksProduct feature-forward creative showcasing a key benefit to attract users seeking convenience in a traditional product category.

adapt itIdentify the single biggest pain point your target audience associates with a traditional product in your category, then create a headline that directly claims your product eliminates that pain point.

why it worksShowcase a complete cookware set with a focus on aesthetic appeal and implied functionality to attract customers looking to upgrade their kitchenware.

adapt itWhen selling a set, always photograph the entire collection together to convey value and completeness, even if individual items are also sold separately.

why it worksThis creative uses social proof and aspirational regret to encourage potential customers to consider the product for their wedding registry or personal purchase.

adapt itIf your product comes in multiple colors, showcase them in a dynamic way (e.g., a quick color-changing sequence in a video or a carousel of images) to broaden appeal and demonstrate variety.

why it worksShowcase a single product in a clean, aspirational setting to highlight its aesthetic appeal and quality for potential buyers.

adapt itFor a product with strong visual appeal, use a clean, isolated product shot on a neutral background to eliminate distractions and emphasize the product's aesthetics.

why it worksShowcase a complete, aesthetically pleasing product set to attract customers looking for modern kitchen upgrades.

adapt itIf selling a set, always show the entire collection together in a single, well-composed shot to highlight its completeness and aesthetic harmony.

why it worksShowcase a single product with a clean, aspirational aesthetic to attract customers looking for stylish kitchen upgrades.

adapt itPhotograph your product in isolation against a pure white or light grey background, ensuring optimal lighting to highlight its color and texture without distractions.

why it worksFlash sale with a strong discount to drive immediate purchases of a cookware set.

adapt itLead with your largest possible discount in bold, large text at the top of your static ad creative.

why it worksFlash sale with a clear discount and scarcity message to drive immediate purchases of a cookware set.

adapt itFeature your largest possible discount in bold, prominent text at the top of your ad creative.

why it worksShowcase a complete, aesthetically pleasing product set to appeal to design-conscious consumers and drive desire for a kitchen upgrade.

adapt itFor product shots, always show the full range or a complete set of your product in a single, well-composed image to convey value and aesthetic harmony.

why it worksUGC-style product testimonial focusing on safety, ease of use, and aesthetic appeal to build trust and desire for Caraway cookware.

adapt itFeature a real user (or actor portraying one) speaking directly to the camera, sharing a personal, enthusiastic endorsement of the product's core benefit within the first 5 seconds.

why it worksUGC-style testimonial emphasizing product benefits and aesthetic appeal to build trust and desire for a premium kitchenware brand.

adapt itHave a real user or influencer directly state how your product personally benefits them, using simple, relatable language.

why it worksEducate health-conscious consumers on the importance of cookware for overall wellness, driving them to switch to Caraway.

adapt itStart by articulating a common, specific concern or routine of your target audience. Then, present your product as the natural, logical next step or solution to enhance that routine, even if they hadn't considered it before.