532 winning video ads.
Proven by run-time, not opinions.

why it worksProduct feature-forward creative showcasing a key benefit to attract users seeking convenience in a traditional product category.

adapt itIdentify the single biggest pain point your target audience associates with a traditional product in your category, then create a headline that directly claims your product eliminates that pain point.

why it worksFlash sale with a strong discount to drive immediate purchases of a cookware set.

adapt itLead with your largest possible discount in bold, large text at the top of your static ad creative.

why it worksFlash sale with a clear discount and scarcity message to drive immediate purchases of a cookware set.

adapt itFeature your largest possible discount in bold, prominent text at the top of your ad creative.

why it worksTo establish brand credibility and trust by highlighting the company's foundational commitment to non-toxic products and aligning with current regulatory trends.

adapt itClearly state your company's core founding principle and the year of establishment in the opening text to build immediate credibility.

why it worksDirect comparison and contrast to position Caraway as the ethical, transparent choice against an opaque, potentially harmful industry, aiming to build trust and drive purchase intent.

adapt itCreate a visual ad that directly compares your product/brand against a generic competitor or industry standard, using a split screen or side-by-side layout. Clearly list your positive attributes on one side and the competitor's negative (or absent) attributes on the other, using contrasting colors or visual styles.

why it worksEducate about the dangers of specific chemicals and position the brand as a safe, non-toxic alternative to build trust and drive sales.

adapt itIf your product addresses a known problem, cite official bodies or regulations that acknowledge the problem to add weight to your claims.