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the ad library

532 winning video ads.
Proven by run-time, not opinions.

The actual creatives 74 fast-growing companies keep paying for on Meta, LinkedIn and TikTok, some for 1,286+ days straight. Filter by hook, run-time and platform. Every ad links to the full teardown of how that company grows.

11 ads match · showing 11 free

Caraway ad creative
Caraway67 days
why it worksProduct feature-forward creative showcasing a key benefit to attract users seeking convenience in a traditional product category.adapt itIdentify the single biggest pain point your target audience associates with a traditional product in your category, then create a headline that directly claims your product eliminates that pain point.

why it worksProduct feature-forward creative showcasing a key benefit to attract users seeking convenience in a traditional product category.

adapt itIdentify the single biggest pain point your target audience associates with a traditional product in your category, then create a headline that directly claims your product eliminates that pain point.

proven winnermetaproduct-shotbold-claim
Caraway ad creative
Caraway45 days
why it worksShowcase a complete cookware set with a focus on aesthetic appeal and implied functionality to attract customers looking to upgrade their kitchenware.adapt itWhen selling a set, always photograph the entire collection together to convey value and completeness, even if individual items are also sold separately.

why it worksShowcase a complete cookware set with a focus on aesthetic appeal and implied functionality to attract customers looking to upgrade their kitchenware.

adapt itWhen selling a set, always photograph the entire collection together to convey value and completeness, even if individual items are also sold separately.

current pushmetaproduct-shotcuriosity
Caraway45 days
why it worksThis creative uses social proof and aspirational regret to encourage potential customers to consider the product for their wedding registry or personal purchase.adapt itIf your product comes in multiple colors, showcase them in a dynamic way (e.g., a quick color-changing sequence in a video or a carousel of images) to broaden appeal and demonstrate variety.

why it worksThis creative uses social proof and aspirational regret to encourage potential customers to consider the product for their wedding registry or personal purchase.

adapt itIf your product comes in multiple colors, showcase them in a dynamic way (e.g., a quick color-changing sequence in a video or a carousel of images) to broaden appeal and demonstrate variety.

current pushmetaproduct-shotrelatable-problem
Caraway ad creative
Caraway45 days
why it worksShowcase a single product in a clean, aspirational setting to highlight its aesthetic appeal and quality for potential buyers.adapt itFor a product with strong visual appeal, use a clean, isolated product shot on a neutral background to eliminate distractions and emphasize the product's aesthetics.

why it worksShowcase a single product in a clean, aspirational setting to highlight its aesthetic appeal and quality for potential buyers.

adapt itFor a product with strong visual appeal, use a clean, isolated product shot on a neutral background to eliminate distractions and emphasize the product's aesthetics.

current pushmetaproduct-shotcuriosity
Caraway ad creative
Caraway45 days
why it worksShowcase a complete, aesthetically pleasing product set to attract customers looking for modern kitchen upgrades.adapt itIf selling a set, always show the entire collection together in a single, well-composed shot to highlight its completeness and aesthetic harmony.

why it worksShowcase a complete, aesthetically pleasing product set to attract customers looking for modern kitchen upgrades.

adapt itIf selling a set, always show the entire collection together in a single, well-composed shot to highlight its completeness and aesthetic harmony.

current pushmetaproduct-shotcuriosity
Caraway ad creative
Caraway45 days
why it worksShowcase a single product with a clean, aspirational aesthetic to attract customers looking for stylish kitchen upgrades.adapt itPhotograph your product in isolation against a pure white or light grey background, ensuring optimal lighting to highlight its color and texture without distractions.

why it worksShowcase a single product with a clean, aspirational aesthetic to attract customers looking for stylish kitchen upgrades.

adapt itPhotograph your product in isolation against a pure white or light grey background, ensuring optimal lighting to highlight its color and texture without distractions.

current pushmetaproduct-shotcuriosity
Caraway ad creative
Caraway45 days
why it worksFlash sale with a strong discount to drive immediate purchases of a cookware set.adapt itLead with your largest possible discount in bold, large text at the top of your static ad creative.

why it worksFlash sale with a strong discount to drive immediate purchases of a cookware set.

adapt itLead with your largest possible discount in bold, large text at the top of your static ad creative.

current pushmetaproduct-shotbold-claim
Caraway ad creative
Caraway45 days
why it worksFlash sale with a clear discount and scarcity message to drive immediate purchases of a cookware set.adapt itFeature your largest possible discount in bold, prominent text at the top of your ad creative.

why it worksFlash sale with a clear discount and scarcity message to drive immediate purchases of a cookware set.

adapt itFeature your largest possible discount in bold, prominent text at the top of your ad creative.

current pushmetaproduct-shotbold-claim
Caraway ad creative
Caraway45 days
why it worksShowcase a complete, aesthetically pleasing product set to appeal to design-conscious consumers and drive desire for a kitchen upgrade.adapt itFor product shots, always show the full range or a complete set of your product in a single, well-composed image to convey value and aesthetic harmony.

why it worksShowcase a complete, aesthetically pleasing product set to appeal to design-conscious consumers and drive desire for a kitchen upgrade.

adapt itFor product shots, always show the full range or a complete set of your product in a single, well-composed image to convey value and aesthetic harmony.

current pushmetaproduct-shotcuriosity
Caraway6 days
why it worksLeverage social proof and aspirational regret to drive product desire among a specific demographic.adapt itFrame your product as something desirable that people might regret not having, using direct, relatable language that speaks to a specific life event or common decision point.

why it worksLeverage social proof and aspirational regret to drive product desire among a specific demographic.

adapt itFrame your product as something desirable that people might regret not having, using direct, relatable language that speaks to a specific life event or common decision point.

testingmetaproduct-shotrelatable-problem
Caraway ad creative
Caraway4 days
why it worksShowcase a complete cookware set with a focus on aesthetic appeal and product integrity to attract design-conscious consumers.adapt itPresent your product in a complete, matching set with a distinct color palette to convey a sense of curated design and comprehensive utility.

why it worksShowcase a complete cookware set with a focus on aesthetic appeal and product integrity to attract design-conscious consumers.

adapt itPresent your product in a complete, matching set with a distinct color palette to convey a sense of curated design and comprehensive utility.

testingmetaproduct-shotcuriosity