the ad library

532 winning video ads.
Proven by run-time, not opinions.

The actual creatives 74 fast-growing companies keep paying for on Meta, LinkedIn and TikTok, some for 1,286+ days straight. Filter by hook, run-time and platform. Every ad links to the full teardown of how that company grows.

platformmeta

all meta linkedin tiktok

stageany

any proven · 60d+fresh tests

run-timeany run-time

any run-time 30+ days 90+ days 1+ year

statusany

any running now stopped

mediavideo

video image all

marketany

any SaaS DTC / ecom

companyCaraway

formatb-roll-voiceover

any text-heavy product-shot ugc-talking-head text-overlay-montage lifestyle b-roll-voiceover infographic product-demo founder-to-camera

emotionany

any curiosity aspiration efficiency hope frustration relief trust desire empowerment

hookany

any curiosity bold-claim problem-agitation relatable-problem social-proof pattern-interrupt scarcity

2 ads match · showing 2 free

Caraway▶ 45 days

why it worksEducate health-conscious consumers on the importance of cookware for overall wellness, driving them to switch to Caraway.adapt itStart by articulating a common, specific concern or routine of your target audience. Then, present your product as the natural, logical next step or solution to enhance that routine, even if they hadn't considered it before.

why it worksEducate health-conscious consumers on the importance of cookware for overall wellness, driving them to switch to Caraway.

adapt itStart by articulating a common, specific concern or routine of your target audience. Then, present your product as the natural, logical next step or solution to enhance that routine, even if they hadn't considered it before.

current pushmetab-roll-voiceovercuriosity

Caraway▶ 10 days

why it worksUGC product demonstration highlighting key benefits to drive purchase intent among health-conscious and time-constrained individuals.adapt itStart with a personal statement about a 'treat' or 'solution' to a common problem, immediately followed by an unboxing or reveal of the product.

why it worksUGC product demonstration highlighting key benefits to drive purchase intent among health-conscious and time-constrained individuals.

adapt itStart with a personal statement about a 'treat' or 'solution' to a common problem, immediately followed by an unboxing or reveal of the product.

testingmetab-roll-voiceovercuriosity

532 winning video ads.Proven by run-time, not opinions.

532 winning video ads.
Proven by run-time, not opinions.