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the ad library

532 winning video ads.
Proven by run-time, not opinions.

The actual creatives 74 fast-growing companies keep paying for on Meta, LinkedIn and TikTok, some for 1,286+ days straight. Filter by hook, run-time and platform. Every ad links to the full teardown of how that company grows.

platformall
allmetalinkedintiktok
stageany
anyproven · 60d+fresh tests
run-time30+ days
any run-time30+ days90+ days1+ year
statusany
anyrunning nowstopped
mediavideo
videoimageall
marketDTC / ecom
anySaaSDTC / ecom
companyCaraway
anyAct+AcreAngel MatchAnua USBloom NutritionBushbalmButtah SkinCarawayChompsClayClineCometlyComfrtComposioCrown AffairDavid ProteinDeelDiviDreamdataElevenLabsGammaGoodlesGoodShipGranolaGrazaGroundcoverGrunsGumloopHairstoryHeyGenHiggsfieldHiyoImage SkincareIndexsyKestraKibuLiinksLiquid DeathLMNTLocalRank.soLovableMaelove SkincareMEDICUBE USMercuryMid-Day SquaresMoon Juicen8nNeededOlipopOpenObservePermitFlowPerplexityPhotoroomPrimally PureQuinceRampRankAIReplitRunwareRunwaySpacegoodsSpeakSulwhasooSunoSynthesiaTailorThe Farmer's DogTopicalsTower 28 BeautyTrue ClassicTruly BeautyVapiVegamourVid.AIWellbel
formatany
anytext-heavyproduct-shotugc-talking-headtext-overlay-montagelifestyleb-roll-voiceoverinfographicproduct-demofounder-to-camera
emotionany
anycuriosityaspirationefficiencyhopefrustrationrelieftrustdesireempowerment
hookany
anycuriositybold-claimproblem-agitationrelatable-problemsocial-proofpattern-interruptscarcity

6 ads match · showing 6 free

Caraway▶ 45 days
why it worksThis creative uses social proof and aspirational regret to encourage potential customers to consider the product for their wedding registry or personal purchase.adapt itIf your product comes in multiple colors, showcase them in a dynamic way (e.g., a quick color-changing sequence in a video or a carousel of images) to broaden appeal and demonstrate variety.

why it worksThis creative uses social proof and aspirational regret to encourage potential customers to consider the product for their wedding registry or personal purchase.

adapt itIf your product comes in multiple colors, showcase them in a dynamic way (e.g., a quick color-changing sequence in a video or a carousel of images) to broaden appeal and demonstrate variety.

current pushmetaproduct-shotrelatable-problem
Caraway▶ 45 days
why it worksUGC-style product testimonial focusing on safety, ease of use, and aesthetic appeal to build trust and desire for Caraway cookware.adapt itFeature a real user (or actor portraying one) speaking directly to the camera, sharing a personal, enthusiastic endorsement of the product's core benefit within the first 5 seconds.

why it worksUGC-style product testimonial focusing on safety, ease of use, and aesthetic appeal to build trust and desire for Caraway cookware.

adapt itFeature a real user (or actor portraying one) speaking directly to the camera, sharing a personal, enthusiastic endorsement of the product's core benefit within the first 5 seconds.

current pushmetaugc-talking-headbold-claim
Caraway▶ 45 days
why it worksUGC-style testimonial emphasizing product benefits and aesthetic appeal to build trust and desire for a premium kitchenware brand.adapt itHave a real user or influencer directly state how your product personally benefits them, using simple, relatable language.

why it worksUGC-style testimonial emphasizing product benefits and aesthetic appeal to build trust and desire for a premium kitchenware brand.

adapt itHave a real user or influencer directly state how your product personally benefits them, using simple, relatable language.

current pushmetaugc-talking-headcuriosity
Caraway▶ 45 days
why it worksEducate health-conscious consumers on the importance of cookware for overall wellness, driving them to switch to Caraway.adapt itStart by articulating a common, specific concern or routine of your target audience. Then, present your product as the natural, logical next step or solution to enhance that routine, even if they hadn't considered it before.

why it worksEducate health-conscious consumers on the importance of cookware for overall wellness, driving them to switch to Caraway.

adapt itStart by articulating a common, specific concern or routine of your target audience. Then, present your product as the natural, logical next step or solution to enhance that routine, even if they hadn't considered it before.

current pushmetab-roll-voiceovercuriosity
Caraway▶ 45 days
why it worksProblem-solution framing with a direct price incentive to drive immediate sales of cookware.adapt itIdentify a common, current pain point for your target audience, state it clearly, then immediately contrast it with your product's benefit or stability.

why it worksProblem-solution framing with a direct price incentive to drive immediate sales of cookware.

adapt itIdentify a common, current pain point for your target audience, state it clearly, then immediately contrast it with your product's benefit or stability.

current pushmetatext-overlay-montagerelatable-problem
Caraway▶ 45 days
why it worksA flash sale announcement using scarcity and a bold claim to drive immediate purchases from existing or warm Caraway audiences.adapt itFor a short announcement, reveal key offer details incrementally over the first 5 seconds to build anticipation. Start with an incomplete but intriguing phrase related to your offer.

why it worksA flash sale announcement using scarcity and a bold claim to drive immediate purchases from existing or warm Caraway audiences.

adapt itFor a short announcement, reveal key offer details incrementally over the first 5 seconds to build anticipation. Start with an incomplete but intriguing phrase related to your offer.

current pushmetatext-overlay-montagecuriosity