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Topicals's ads: what they run and why it works

The actual creatives Topicals keeps paying to run, pulled from live ad libraries and ranked by run-time. Each card carries the why-it-works read and how to adapt the play for your own product. The full Topicals growth teardown breaks down the rest of their engine.

  • 25 Topicals ad creatives tracked from their live ad libraries: 25 on Meta.
  • Longest-running: 97 days and still live. Run-time is the receipt: an ad that keeps running is an ad that converts.
  • Top hook: bold claim (14 ads) · dominant format: product shot (16).

showing 6 of 25 ads free

Topicals ad creative
Topicals97 days
why it worksShowcasing two complementary body care products in a clean, direct product shot to inform potential customers about their specific uses and benefits.adapt itUse evocative, simple, and memorable product names that hint at the product's function or sensory experience, and display them clearly in your product shots.

why it worksShowcasing two complementary body care products in a clean, direct product shot to inform potential customers about their specific uses and benefits.

adapt itUse evocative, simple, and memorable product names that hint at the product's function or sensory experience, and display them clearly in your product shots.

proven winnermetaproduct-shotcuriosity
Topicals ad creative
Topicals81 days
why it worksProduct bundle presentation + value proposition to attract customers seeking a comprehensive solution for dark spots at a reduced price.adapt itFor a new product or bundle, prominently display 'NEW' and immediately follow with a clear value proposition like 'for less' or 'save X%' to capture attention and signal a benefit.

why it worksProduct bundle presentation + value proposition to attract customers seeking a comprehensive solution for dark spots at a reduced price.

adapt itFor a new product or bundle, prominently display 'NEW' and immediately follow with a clear value proposition like 'for less' or 'save X%' to capture attention and signal a benefit.

proven winnermetaproduct-shotcuriosity
Topicals ad creative
Topicals81 days
why it worksShowcase a new product bundle featuring popular items at a reduced price to drive sales through perceived value and convenience.adapt itFor a new product or bundle, prominently display 'NEW' and immediately follow with a clear value statement that highlights popular items or a price advantage.

why it worksShowcase a new product bundle featuring popular items at a reduced price to drive sales through perceived value and convenience.

adapt itFor a new product or bundle, prominently display 'NEW' and immediately follow with a clear value statement that highlights popular items or a price advantage.

proven winnermetaproduct-shotbold-claim
Topicals ad creative
Topicals78 days
why it worksProduct bundle promotion with clear itemization to drive perceived value and encourage purchase of a complete routine.adapt itFor a new product or bundle, use a clear 'NEW' badge or text in the top left of your creative to immediately signal novelty.

why it worksProduct bundle promotion with clear itemization to drive perceived value and encourage purchase of a complete routine.

adapt itFor a new product or bundle, use a clear 'NEW' badge or text in the top left of your creative to immediately signal novelty.

proven winnermetaproduct-shotbold-claim
Topicals ad creative
Topicals77 days
why it worksThis creative uses scarcity and exclusivity to drive immediate purchases of a restocked beauty product.adapt itFor a restocked product, prominently display 'Back in Stock' as the primary headline to trigger immediate interest and a sense of urgency.

why it worksThis creative uses scarcity and exclusivity to drive immediate purchases of a restocked beauty product.

adapt itFor a restocked product, prominently display 'Back in Stock' as the primary headline to trigger immediate interest and a sense of urgency.

proven winnermetatext-heavycuriosity
Topicals ad creative
Topicals66 days
why it worksHighlighting a bulk purchase discount to drive higher average order value and product adoption.adapt itFor any product with a tiered pricing or bundle offer, clearly label the most advantageous option with a 'BEST VALUE' or similar tag to guide customer choice.

why it worksHighlighting a bulk purchase discount to drive higher average order value and product adoption.

adapt itFor any product with a tiered pricing or bundle offer, clearly label the most advantageous option with a 'BEST VALUE' or similar tag to guide customer choice.

proven winnermetatext-heavybold-claim

19 more Topicals ads in the library.

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