Synthesia's ads: what they run and why it works

why it worksProblem-solution framing using a Venn diagram to position 'synthesia' as the bridge between mandatory processes and audience engagement.

adapt itIdentify two common, seemingly opposing problems your target audience faces, and create a simple visual (like a Venn diagram) where your product/service is positioned as the solution in the overlap.

why it worksThis creative uses a problem-solution narrative to demonstrate how AI video creation simplifies and enhances corporate training, aiming to convert businesses seeking efficient and scalable training solutions.

adapt itBegin your ad by visually representing the common, frustrating way your target audience currently solves a problem, then quickly transition to your product as the effortless solution. Use on-screen text to clearly state the problem and then your brand name as the solution.

why it worksProblem-solution demonstration with social proof and ease-of-use emphasis to drive free trial sign-ups for an AI video platform.

adapt itStart your ad by visually and verbally articulating a common, painful problem your target audience faces, ideally with a relatable visual that symbolizes the issue.

why it worksProblem-solution demonstration with social proof and a free trial to acquire new users for an AI video platform.

adapt itStart your ad by clearly defining a common, painful problem your target audience faces, showing the struggle before introducing your solution. Use on-screen text to highlight the problem and spoken audio to elaborate.

why it worksThis creative uses a problem-solution narrative to introduce an AI video platform, aiming to convert viewers by demonstrating ease of use, efficiency, and professional results.

adapt itStart your ad by clearly stating a common, frustrating problem your target audience faces, using a relatable character or scenario.

why it worksProduct demo with social proof and ease-of-use claims to drive free trial sign-ups for a training video creation tool.

adapt itStart your ad by quoting a common pain point or task your target audience faces, using on-screen text and direct address.