Sulwhasoo's ads: what they run and why it works

why it worksHighlighting key product benefits and brand identity through a lifestyle image to attract consumers seeking convenient and effective sun protection.

adapt itPlace your product's most compelling category and 2-3 core benefits as large, readable text at the top of your static image creative.

why it worksProduct demonstration and lifestyle integration to position a portable SPF cushion as an essential, convenient, and hydrating skincare solution for daily use.

adapt itStart your creative with a visual that hints at a common problem or need your product solves, then quickly reveal the product and its core benefit/name within the first 3 seconds.

why it worksVisual before-and-after comparison combined with a strong social proof claim to demonstrate product effectiveness and ease of use.

adapt itFor products with a visible effect, create a clear side-by-side 'BEFORE' and 'AFTER' image. Ensure the 'BEFORE' and 'AFTER' states are distinct and easily comparable.

why it worksProduct feature highlight + ingredient education to attract customers seeking skincare benefits in their makeup.

adapt itOverlay your product's top 1-2 benefits as clear, concise text within the first 5 seconds of your video.

why it worksDemonstrate the ease of reapplication of a new sun protection product to convert makeup-wearing individuals concerned about sun damage.

adapt itFor new products, clearly state 'NEW' and immediately highlight the primary benefit or problem it solves in the first 3 seconds of your ad.

why it worksProduct-focused announcement of a new item, highlighting key benefits to attract consumers looking for portable and effective sun protection.

adapt itFor a new product, clearly state the product name and its most compelling benefit in the largest, most visible text at the top of the creative.