Perplexity's ads: what they run and why it works

why it worksComparison-based value proposition to convert users from single-AI subscriptions to a bundled AI subscription service.

adapt itIdentify a direct competitor's pricing for a single feature your product offers. Then, immediately highlight that your product offers that feature plus several others for the same or lower price, using a 'wait, I was paying X for Y, but I can get Y+Z for X with your product' framing.

why it worksComparison-based value proposition to convert users from single AI subscriptions to a bundled AI service by highlighting superior features at a comparable price.

adapt itStart your ad with a direct, slightly challenging question about a common pain point or expense your target audience experiences, hinting at a superior solution.

why it worksProduct comparison and feature demonstration to drive adoption of a new AI tool by highlighting its superior capabilities and value proposition.

adapt itStart your ad by questioning a common, potentially suboptimal practice your target audience engages in, then immediately position your product as the superior, more logical alternative.

why it worksA conversational product introduction and comparison to educate and persuade users of a competing AI tool to switch to Perplexity.

adapt itStart your ad with a direct, slightly provocative question about a common user behavior related to your competitor's product.

why it worksLeverage aspirational lifestyle and curiosity to introduce and endorse an AI product through a founder's perspective, aiming to drive product adoption.

adapt itStart your ad with a direct, intriguing question about a high-value item or achievement, linking it to the user's potential success or a problem your product solves.

why it worksTier-list comparison of AI models to position Perplexity Pro as the superior, all-encompassing solution, aiming to convert users of other AI tools to Perplexity Pro.

adapt itStart your ad with a surprising or counter-intuitive claim about a well-known product or service in your niche to immediately capture viewer attention and establish your unique perspective.