Olipop's ads: what they run and why it works

why it worksProduct-centric visual appeal with clear health benefit callouts to attract health-conscious consumers looking for a 'new kind of soda'.

adapt itFor any product with clear health or performance benefits, integrate the top 2-3 most compelling metrics directly onto the product packaging in the creative, ensuring they are legible and central.

why it worksSensory-rich product showcase combined with health benefit claims to position OLIPOP as a delicious and healthier soda alternative.

adapt itUse fast-paced, visually appealing B-roll footage of your product and its key ingredients, synchronized with an original, memorable jingle or sound effect in the first half of your ad.

why it worksShowcasing a relaxed, joyful outdoor activity with friends to associate the product with positive social experiences and well-being.

adapt itStage your product in a vibrant, natural outdoor setting with people genuinely enjoying themselves. Ensure the lighting is bright and highlights the product and the positive emotions of the models.

why it worksSensory appeal through sound and visual contrast to highlight the unique, enjoyable experience of the product, aiming to differentiate it from plain water.

adapt itCreate a split-screen or sequential comparison in your ad, contrasting a mundane experience with the exciting experience your product offers, using distinct audio cues for each.

why it worksLeverage a nostalgic song remake and behind-the-scenes music creation to promote a new song and build brand association with 'feel good' vibes.

adapt itIdentify a widely recognized, positive cultural reference (song, phrase, image) relevant to your brand and use it as the opening hook, then reveal your product's connection to it.

why it worksHighlighting key health benefits and a unique flavor profile through a visually appealing product shot to attract health-conscious consumers.

adapt itEnsure your product packaging in ads clearly shows key health benefits (e.g., low sugar, high fiber, low calorie) with large, readable text.