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the ad library / Magic Spoon

Magic Spoon's ads: what they run and why it works

The actual creatives Magic Spoon keeps paying to run, pulled from live ad libraries and ranked by run-time. Each card carries the why-it-works read and how to adapt the play for your own product. The full Magic Spoon growth teardown breaks down the rest of their engine.

  • 25 Magic Spoon ad creatives tracked from their live ad libraries: 25 on Meta.
  • Longest-running: 14 days and still live. Run-time is the receipt: an ad that keeps running is an ad that converts.
  • Top hook: bold claim (14 ads) · dominant format: product shot (6).

showing 6 of 25 ads free

Magic Spoon14 days
why it worksFounder-led product launch announcement leveraging problem-solution framing to introduce a new healthy oatmeal product.adapt itHave your founder or a credible expert clearly articulate a widely recognized problem in your industry, using specific, relatable terms, before introducing your solution.

why it worksFounder-led product launch announcement leveraging problem-solution framing to introduce a new healthy oatmeal product.

adapt itHave your founder or a credible expert clearly articulate a widely recognized problem in your industry, using specific, relatable terms, before introducing your solution.

current pushmetafounder-to-cameracuriosity
Magic Spoon ad creative
Magic Spoon14 days
why it worksProduct feature highlighting with emotional appeal to drive consideration for a new breakfast routine.adapt itIdentify 3-5 key emotional or sensory benefits of your product and display them as prominent, distinct text overlays near the product in your creative.

why it worksProduct feature highlighting with emotional appeal to drive consideration for a new breakfast routine.

adapt itIdentify 3-5 key emotional or sensory benefits of your product and display them as prominent, distinct text overlays near the product in your creative.

current pushmetalifestylecuriosity
Magic Spoon ad creative
Magic Spoon14 days
why it worksProduct launch and benefit-driven messaging with scarcity to drive immediate sales for a new breakfast product.adapt itStart your ad with a bold, slightly provocative, and ambiguous claim that creates immediate curiosity and requires the viewer to engage further to understand.

why it worksProduct launch and benefit-driven messaging with scarcity to drive immediate sales for a new breakfast product.

adapt itStart your ad with a bold, slightly provocative, and ambiguous claim that creates immediate curiosity and requires the viewer to engage further to understand.

current pushmetatext-heavycuriosity
Magic Spoon ad creative
Magic Spoon14 days
why it worksHighlighting a product's superior nutritional profile and taste to drive immediate sales through a limited-time offer.adapt itStart your ad with a provocative or mysterious statement that hints at a unique benefit or solution, without immediately revealing it, to draw the viewer in.

why it worksHighlighting a product's superior nutritional profile and taste to drive immediate sales through a limited-time offer.

adapt itStart your ad with a provocative or mysterious statement that hints at a unique benefit or solution, without immediately revealing it, to draw the viewer in.

current pushmetatext-heavycuriosity
Magic Spoon ad creative
Magic Spoon14 days
why it worksTo highlight the key nutritional benefits and versatility of Magic Spoon Protein Oatmeal to attract health-conscious consumers looking for a convenient breakfast.adapt itPlace your product's top 3-4 most compelling benefits in large, easy-to-read text at the very top of your static ad creative.

why it worksTo highlight the key nutritional benefits and versatility of Magic Spoon Protein Oatmeal to attract health-conscious consumers looking for a convenient breakfast.

adapt itPlace your product's top 3-4 most compelling benefits in large, easy-to-read text at the very top of your static ad creative.

current pushmetaproduct-shotbold-claim
Magic Spoon ad creative
Magic Spoon14 days
why it worksProblem-solution narrative with a scarcity offer to drive immediate purchases of a convenient, nutritious breakfast.adapt itStart your ad with a counter-intuitive or exaggerated statement about a common problem your product solves, then immediately pivot to how your product unexpectedly resolves it, creating a positive outcome. Ensure the problem is widely relatable to your target audience.

why it worksProblem-solution narrative with a scarcity offer to drive immediate purchases of a convenient, nutritious breakfast.

adapt itStart your ad with a counter-intuitive or exaggerated statement about a common problem your product solves, then immediately pivot to how your product unexpectedly resolves it, creating a positive outcome. Ensure the problem is widely relatable to your target audience.

current pushmetatext-heavybold-claim

19 more Magic Spoon ads in the library.

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