Liquid Death's ads: what they run and why it works

why it worksUGC product review with an unexpected, humorous setting to generate brand awareness and positive association for Liquid Death Energy.

adapt itReview your product in a completely unexpected or slightly ridiculous environment that creates a 'what's going on here?' moment in the first 5 seconds.

why it worksProduct integration into a fashion flat lay to associate the energy drink with a specific aesthetic and lifestyle.

adapt itFor a product, create a flat lay or lifestyle shot that includes your product alongside other items that represent the aspirational lifestyle of your target audience. Ensure your product is clearly visible and integrated naturally.

why it worksDirect product feature highlighting and benefit-driven messaging to attract health-conscious consumers seeking a convenient energy boost.

adapt itIdentify the single most common complaint or friction point with your product category and address it head-on as your primary headline or opening statement.

why it worksRelatable problem-solution framing to position an energy drink as a necessary aid for the challenges of parenting, aiming to drive product consideration.

adapt itIdentify a core, widely-felt struggle of your target audience and state it as a bold, prominent headline in your ad creative.

why it worksProduct-benefit-led advertisement combined with a clear call to action to drive direct sales on Amazon.

adapt itPlace your product's two strongest, most concise benefits as the primary headline in a large, contrasting font at the top of your ad creative.

why it worksProduct-centric display with clear benefit statements and purchase accessibility to attract health-conscious energy drink consumers.

adapt itPlace your product's most compelling, differentiating benefit as the primary headline in your static ad creative.