Liner's ads: what they run and why it works

why it worksA relatable presenter states an exact, testable time savings claim, 20 pages in under a minute, that researchers can mentally verify.

adapt itState your product's time savings as a specific before and after number pair (e.g. 20 pages to under a minute), not just faster.

why it worksOpens with a self-doubt question aimed at students who assume their research slog is normal, then reframes it as a fixable problem.

adapt itStart your ad with a direct question or statement that names a common, painful problem your audience faces, using their own language.

why it worksPositions the video as the last research hack a student will ever need, aimed at people already fatigued from trying many tools.

adapt itOpen your video with a direct claim that names the problem and promises a single definitive fix within the first three seconds.

why it worksUses an intimate, confessional tone with overwhelmed researchers, making the product recommendation feel like advice from a friend.

adapt itOpen with a soft, personal warning phrase before stating your product's core benefit, so it lands as advice, not an ad.

why it worksWraps the product pitch inside a relatable life-advice list for young adults, so the recommendation feels earned, not sponsored.

adapt itFrame your product as one item in a short numbered list of hard-won lessons, delivered by someone your audience finds relatable.

why it worksUses a specific academic failure as the opening beat to reach students who fear that exact rejection on their own paper.

adapt itOpen with a specific negative outcome your customer fears, spelled out in on-screen text, rather than a general pain point.