Hiyo's ads: what they run and why it works

why it worksLeveraging a direct testimonial with a relatable lifestyle choice to position the product as a beneficial alternative.

adapt itInclude a clear visual representation of a 5-star rating directly above any written testimonials in your ads to instantly convey high product satisfaction.

why it worksFounder-to-camera storytelling to introduce a new product category (functional social tonic) by addressing a common social problem (alcohol as the default) and offering a wellness-oriented solution.

adapt itStart your creative by clearly stating a problem your target audience faces, agitate that problem by explaining its impact or why it's a pain point, and then introduce your product as the direct solution.

why it worksThis creative uses a 'day-in-the-life' narrative to showcase a functional beverage as part of a healthy evening routine, aiming to build trust and demonstrate product benefits.

adapt itIf you have an expert endorsement, lead with it in the first 5 seconds, explicitly stating the expert's title and how they use or recommend the product.

why it worksEducate the audience on the functional benefits of a beverage through an expert endorsement and ingredient breakdown to drive product trial.

adapt itStart your ad with a clear, authoritative endorsement from a recognized expert in the relevant field, displayed prominently as on-screen text and spoken aloud.

why it worksLeverage a direct customer testimonial with a 5-star rating to build trust and address common pain points of alcohol alternatives, aiming to convert skeptical prospects.

adapt itFor a testimonial creative, always feature the highest possible star rating prominently at the top, coupled with a concise, impactful headline that summarizes the core benefit or customer sentiment.

why it worksLeverage a customer testimonial to address common pain points with alcohol alternatives and position the product as a superior solution, aiming to convert skeptical prospects.

adapt itFor testimonials, always include a star rating (if available) and a concise, positive headline that summarizes the core benefit, placed prominently at the top.