HeyGen's ads: what they run and why it works

why it worksDemonstrate a cutting-edge AI tool's capabilities through a direct tutorial and offer a lead magnet to capture interested users.

adapt itStart your creative with a surprising or powerful claim about your product's core benefit, immediately followed by a visual proof or demonstration of that claim.

why it worksDemonstrate a new AI video creation capability within ChatGPT to generate interest and leads for the HeyGen tool.

adapt itStart your ad with a bold, concise claim about a new or surprising feature of your product, paired with its recognizable logo or a clear visual representation, to immediately capture attention.

why it worksProblem-agitation to highlight the overwhelming demands of modern content creation for client acquisition, positioning a solution provider (Hey Gen) as the answer.

adapt itIdentify a common, unspoken pain point in your target audience's professional life and state it directly and prominently as the main headline of your creative.

why it worksDemonstrate the versatility of a single script to generate diverse visual identities to attract businesses seeking adaptable digital content.

adapt itIf your product offers customization or versatility, create a static image showing the same core element (person, product, design) in 3-5 distinct variations, clearly labeling each variation.

why it worksCost comparison and value proposition to highlight the affordability of HeyGen Creator for video production.

adapt itCreate a detailed, itemized list of the traditional costs associated with solving the problem your product addresses, ensuring the total is a high number.

why it worksCost comparison to highlight the value proposition of HeyGen's annual creator plan for video production.

adapt itCreate a detailed, itemized list of the traditional costs associated with solving the problem your product addresses, ensuring the total is a high number.