Groundcover's ads: what they run and why it works

why it worksContent marketing via a free report download to generate leads interested in observability and infrastructure trends.

adapt itQuantify your research or user base with a specific, impressive number in your ad's headline to establish authority and draw in your target audience.

why it worksAnnounce a product expansion to inform and attract developers and companies interested in AI-driven tools for their development processes.

adapt itFor a product update, use a clear, concise headline that immediately communicates the core new functionality and its primary benefit to your target user.

why it worksLeverage a research report to establish authority and generate leads from a specific professional audience.

adapt itIf you have conducted significant research or surveys, lead your ad creative with the number of participants and a promise of deep, actionable insights relevant to your target audience.

why it worksBrand awareness and event promotion through a visually distinct and memorable graphic.

adapt itEnsure your brand name and event title are the most prominent text elements in your creative, using a clear and memorable font.

why it worksEducational webinar promotion using a specific, intriguing problem statement and expert speakers to attract a professional audience.

adapt itIdentify a specific, quantifiable, and counter-intuitive problem or trend in your industry and use it as the main headline for your promotional material.

why it worksAuthority-building content marketing to generate leads by offering a specialized report to a niche professional audience.

adapt itWhen presenting research or survey results, prominently feature the total number of participants or data points to immediately establish the scale and credibility of your findings.