Granola's ads: what they run and why it works

why it worksProblem-solution demonstration through integration showcases to convert users of popular communication platforms.

adapt itIdentify the top 3-5 platforms your target audience uses daily. Create short video segments demonstrating your product's direct integration with each, using their recognizable logos and specific use cases.

why it worksLeverage a social media testimonial from a credible individual to build trust and drive sign-ups for a free trial.

adapt itFeature testimonials from verified or influential users on platforms relevant to your target audience, ensuring their name and verification status are clearly visible.

why it worksCross-platform compatibility demonstration to reassure potential users of seamless integration and drive free trial sign-ups.

adapt itShowcase your product's compatibility by prominently displaying logos of well-known platforms or tools it integrates with, especially those your target audience already uses.

why it worksHighlighting broad compatibility with common workplace tools to attract users seeking seamless integration and ease of use.

adapt itClearly state a key benefit that directly solves a common pain point for your target audience in the primary headline of your ad.

why it worksLeverage a strong, specific testimonial from a recognized individual to build credibility and drive sign-ups for a 'free trial'.

adapt itFeature a clear, identifiable profile picture and name for any testimonial, ideally from someone with a recognizable online presence.

why it worksProblem-solution demonstration with social proof and a free offer to acquire users for an AI meeting tool.

adapt itStart your ad with a verifiable, impressive metric (funding, user growth, revenue) directly tied to a major user benefit, displayed prominently as on-screen text.