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ElevenLabs's ads: what they run and why it works

The actual creatives ElevenLabs keeps paying to run, pulled from live ad libraries and ranked by run-time. Each card carries the why-it-works read and how to adapt the play for your own product. The full ElevenLabs growth teardown breaks down the rest of their engine.

  • 48 ElevenLabs ad creatives tracked from their live ad libraries: 24 on Meta, 24 on LinkedIn.
  • Longest-running: 151 days and still live. Run-time is the receipt: an ad that keeps running is an ad that converts.
  • Top hook: bold claim (22 ads) · dominant format: text heavy (27).

showing 6 of 48 ads free

ElevenLabs ad creative
ElevenLabs151 days
why it worksDemonstrate a novel product feature through a simple code example to attract tech-savvy users interested in creative applications.adapt itFor a technical product, show a single, simple code example that highlights the core value proposition and desired outcome. Ensure the code is easy to read and understand at a glance.

why it worksDemonstrate a novel product feature through a simple code example to attract tech-savvy users interested in creative applications.

adapt itFor a technical product, show a single, simple code example that highlights the core value proposition and desired outcome. Ensure the code is easy to read and understand at a glance.

proven winnermetatext-heavycuriosity
ElevenLabs ad creative
ElevenLabs151 days
why it worksDemonstrate product simplicity and power through a direct code example and a bold claim to attract developers and technical users.adapt itIdentify your product's most impressive outcome and the minimal effort required to achieve it. Present this as a concise, bold claim in your ad's primary headline (e.g., 'Generate 100 Leads in 5 Clicks').

why it worksDemonstrate product simplicity and power through a direct code example and a bold claim to attract developers and technical users.

adapt itIdentify your product's most impressive outcome and the minimal effort required to achieve it. Present this as a concise, bold claim in your ad's primary headline (e.g., 'Generate 100 Leads in 5 Clicks').

proven winnermetatext-heavybold-claim
ElevenLabs ad creative
ElevenLabs151 days
why it worksShowcase a core product benefit (multi-language voice synthesis) with social proof and a clear call to action to acquire new users.adapt itIf your product has a significant user base, prominently feature the exact number of users or customers (e.g., 'Trusted by 500,000+ businesses') near your core value proposition.

why it worksShowcase a core product benefit (multi-language voice synthesis) with social proof and a clear call to action to acquire new users.

adapt itIf your product has a significant user base, prominently feature the exact number of users or customers (e.g., 'Trusted by 500,000+ businesses') near your core value proposition.

proven winnermetatext-heavybold-claim
ElevenLabs151 days
why it worksShowcase the breadth and depth of AI-powered conversational agent capabilities on WhatsApp to attract businesses seeking to automate customer service and engagement.adapt itIf you have a significant partnership or certification, announce it prominently at the very beginning of your ad to leverage the partner's brand equity.

why it worksShowcase the breadth and depth of AI-powered conversational agent capabilities on WhatsApp to attract businesses seeking to automate customer service and engagement.

adapt itIf you have a significant partnership or certification, announce it prominently at the very beginning of your ad to leverage the partner's brand equity.

proven winnermetatext-overlay-montagebold-claim
ElevenLabs ad creative
ElevenLabs151 days
why it worksShowcase broad language capability and social proof to drive sign-ups for a free trial.adapt itIf you have a significant user base, prominently display the exact number (e.g., 'Trusted by 500,000+ customers') near your main value proposition.

why it worksShowcase broad language capability and social proof to drive sign-ups for a free trial.

adapt itIf you have a significant user base, prominently display the exact number (e.g., 'Trusted by 500,000+ customers') near your main value proposition.

proven winnermetatext-heavybold-claim
ElevenLabs ad creative
ElevenLabs151 days
why it worksShowcase a broad solution to a common creator problem (language barriers) using social proof and a clear call to action to drive sign-ups.adapt itIf you have a significant user base, prominently display the number of users or customers directly beneath your main value proposition to build immediate credibility.

why it worksShowcase a broad solution to a common creator problem (language barriers) using social proof and a clear call to action to drive sign-ups.

adapt itIf you have a significant user base, prominently display the number of users or customers directly beneath your main value proposition to build immediate credibility.

proven winnermetatext-heavybold-claim

42 more ElevenLabs ads in the library.

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