Caraway's ads: what they run and why it works

why it worksProduct feature-forward creative showcasing a key benefit to attract users seeking convenience in a traditional product category.

adapt itIdentify the single biggest pain point your target audience associates with a traditional product in your category, then create a headline that directly claims your product eliminates that pain point.

why it worksShowcase a complete cookware set with a focus on aesthetic appeal and implied functionality to attract customers looking to upgrade their kitchenware.

adapt itWhen selling a set, always photograph the entire collection together to convey value and completeness, even if individual items are also sold separately.

why it worksThis creative uses social proof and aspirational regret to encourage potential customers to consider the product for their wedding registry or personal purchase.

adapt itIf your product comes in multiple colors, showcase them in a dynamic way (e.g., a quick color-changing sequence in a video or a carousel of images) to broaden appeal and demonstrate variety.

why it worksShowcase a single product in a clean, aspirational setting to highlight its aesthetic appeal and quality for potential buyers.

adapt itFor a product with strong visual appeal, use a clean, isolated product shot on a neutral background to eliminate distractions and emphasize the product's aesthetics.

why it worksShowcase a complete, aesthetically pleasing product set to attract customers looking for modern kitchen upgrades.

adapt itIf selling a set, always show the entire collection together in a single, well-composed shot to highlight its completeness and aesthetic harmony.

why it worksShowcase a single product with a clean, aspirational aesthetic to attract customers looking for stylish kitchen upgrades.

adapt itPhotograph your product in isolation against a pure white or light grey background, ensuring optimal lighting to highlight its color and texture without distractions.