Anua US's ads: what they run and why it works

why it worksFlash sale promotion leveraging scarcity and social proof to drive immediate purchases for a skincare brand.

adapt itFor any limited-time offer, include a clear, large, and constantly visible countdown timer or explicit 'Ends Today!'/'Last Chance' text in your creative's primary visual area.

why it worksA problem-solution product demonstration and tutorial, showcasing a multi-step Korean skincare routine to achieve 'glass skin' and address dark spots, concluding with a discount offer to drive sales.

adapt itStart your creative with a clear visual of the problem your product solves (e.g., before-and-after, or a relatable 'problem' shot). Immediately follow with the product as the solution, explicitly stating its benefit.

why it worksUGC problem-solution demo + flash-sale scarcity to drive immediate purchases of skincare products.

adapt itStart your ad by visually presenting a common problem your product solves, then immediately show your product in action as the solution, clearly demonstrating its benefit.

why it worksFlash sale promotion using scarcity and a broad discount to drive immediate purchases of multiple products from an established brand.

adapt itFor a flash sale, use large, high-contrast text like 'ENDS TODAY' or 'LAST CHANCE' in a bold color to signal immediate action is required.

why it worksFlash-sale scarcity combined with social proof and value-add to drive immediate purchases of skincare products.

adapt itPlace a clear, bold, and time-sensitive deadline at the very top of your ad creative to immediately signal urgency.

why it worksUGC problem-solution demonstration + flash-sale scarcity to drive immediate purchases of skincare products.

adapt itShow a clear 'before' shot of the problem your product solves, followed by a compelling 'after' shot demonstrating the solution, within the first 10 seconds of your video.